中小学教辅图书的网络出版研究

发布时间：2018-03-27 15:15

本文选题：中小学教辅图书　切入点：网络出版　出处：《陕西师范大学》2011年硕士论文

【摘要】：随着数字技术、网络技术的进一步发展,网络出版成为可能。网络出版凭借自身诸多优势,已成为当下出版行业发展的大势所趋。网络出版因其即时互动性、多媒体融合性等特点,迅速介入占据近“半壁”图书市场的中小学教辅图书出版领域,试图挽救陷入困境的教辅图书行业。教育决定着一个国家和民族的未来,是一个民族最根本的事业。与教育发展息息相关的教辅图书,在中小学生巩固课堂知识、提高知识运用能力等方面扮演着必不可少的重要角。网络出版中的音频、音乐、视频、动画等多媒体信息内容让教辅图书呈现出“声”“色”并重、生动活泼、即时交流等特性,弥补了纸质图书“呆板”的不足,实现了教辅图书的“能说会道”,深受“数字士著”(中小学生)们的喜爱。论文分为五个章节,第一章为绪论,简要论述了中小学网络教辅图书出版研究的立论依据和研究方案。第二章从中小学教辅图书传统出版现状入手,细致剖析了新课改推行、出版社转企改制、出版技术创新等新形势对教辅图书出版的冲击及中小学教辅图书在传统出版模式下面临的诸多困境。第三章从网络出版的概念界定、发展沿革、优劣特征探讨了教辅图书对网络出版的需求,描述中小学教辅图书网络出版现状。目前已有出版企业及网络信息服务公司投身教辅图书网络出版中,新推出的中小学网络教辅图书在信息内容、互动模式、盈利模式上都早现出自身独特的特点。第四章和第五章是本论文的研究重点,旨在探讨网络出版在中小学网络教辅图书出版中的应用,以期建立完善有效的中小学教辅图书网络出版模式,推动网络教辅图书的有序健康发展。中小学教辅图书网络出版模式的构建主要从两个大的方面来进行：一是构建网络出版编辑模式；二是构建网络出版经营模式。编辑工作是整个出版工作的中心环节,对出版工作的全局具有关键性的作用和影响。本文从选题、组稿、审稿、编辑加工、排版、校对六个程序分别研究了建构网络编辑一体化的优势所在和可操作性。出版经营关系到中小学网络教辅图书出版企业发展命脉,其重要性不言而喻。本文分别从品牌塑造策略、人才培养策略、营销建设策略、管理建设策略四个论题深入探究了构建网络出版经营模式的有效手段和操作方式。最后,论文对中小学网络教辅图书的发展作出了总结和展望,指出了美好前景的可实现性,同时也指出了实现过程中必须面对的技术困难、观念更新等难题。中小学网络教辅图书的发展还处于起步阶段,尚未形成规模,但从教育改革形势和网络出版发展趋势来看,必将有巨大的发展空间和广阔的发展前景。由于网络出版问世的时间不长,已有的研究尚处在探索阶段,未形成系统的理论框架。中小学网络教辅图书出版作为网络出版和中小学教辅图书相结合的“新生事物”,业界对其的研究更是少之又少。本文在大量文献阅读和实地调查的基础上,对中小学教辅图书网络出版作了初步系统性研究。
[Abstract]:With the further development of digital technology, network technology, network publishing and network publishing as possible. By virtue of its many advantages, has become the development of the publishing industry represent the general trend of network publishing. Because of its real-time interaction, multimedia integration and other characteristics, rapid intervention occupy nearly banbishan "book market of primary and secondary school books publishing, books try to save the troubled industry. Education determines the future of a nation, is the most fundamental cause of a nation is closely linked with the development of education. The books, in the primary and middle school students to consolidate classroom knowledge, improve the ability to apply knowledge plays an important angle essential. Audio, network publishing of music. Video, animation and other multimedia content for supplementary books showing a" sound "and" color "both lively and vivid, instant communication and other characteristics, make up the paper books "Rigid" problem, realizes the books "talkative" by "digital scholar" (the students) are popular.
This paper is divided into five chapters, the first chapter is the introduction, briefly discusses the publishing of the network learning aids foundation and research program. The second chapter from the status quo of traditional publishing books in primary and secondary schools, detailed analysis of the implementation of the new curriculum, pressenterprises restructuring, a version of technical innovation, the new situation of many difficulties supplementary books published and the impact of the primary and middle school teaching books are in the traditional publishing mode. The concept of the third chapter from the definition of Internet publishing, development history, quality characteristics and discusses the books on Internet publishing needs, the status quo of the primary school books online publishing description. Existing publishing enterprises and network information services in network publishing supplementary books, the new network learning books in information content, interactive mode, the profit pattern present their own unique characteristics.
The fourth chapter and the fifth chapter is the focus of this thesis, aims to explore the network publishing in the application of learning aids in book publishing, in order to establish a perfect and effective learning aids publishing mode, promote the healthy and orderly development of network books. Construction of teaching auxiliary books online publishing mode for primary and middle school from two major aspects: one is the construction of network publishing and editing mode; two is the construction of network publishing business model. The editorial work is the central link of the entire publishing work, plays a key role and influence of the global publishing work. This article from the topic, soliciting, editing, typesetting, proofreading, proofreading six procedures were studied the construction of network editing integration advantages and operability. The publishing business related to primary and secondary network books published the lifeline of enterprise development, its importance is self-evident. This paper respectively from the brand building strategy, talent strategy, marketing strategy construction, management strategy for the construction of four topics in-depth study of the effective means and mode of operation of the construction of online publishing business model. Finally, the network learning aids the development made a summary and outlook, pointed out that the realization of the future, at the same time it was pointed out that the technology must face the difficulties in the process of realizing the renewal of ideas and other problems.
Primary and secondary network books development is still in the initial stage, has not formed the scale, but the publishing situation of education reform and development trend from the network, will have a huge space for development and broad prospects for development. The network publication time is not long, the existing research is still in the exploratory stage, has not formed the theoretical framework of the system. Primary and secondary network books published as web publishing and school books combined "new things", the industry of the research is few. Based on a lot of reading literature and field survey, published on the preliminary systematic research the network learning aids.

【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G230.7

【引证文献】