打造童书品牌,引导儿童阅读

发布时间：2018-03-31 07:45

  本文选题：童书品牌　切入点：童书市场　出处：《出版广角》2017年12期

【摘要】：童书在经过黄金十年的高速发展后,迎来了新黄金十年。在童书出版回归文化追求、质量追求的今天,我们要如何打造童书品牌,使其既能适应市场的需求又能引导儿童阅读,值得思考。我们回首近二十年的图书出版,总结经验,吸取教训,开拓思维,以期为儿童带来更多的优秀童书品牌。
[Abstract]:After the rapid development of the golden decade, children's books have ushered in a new golden decade. Today, when the publication of children's books returns to the pursuit of culture and quality, how should we build the brand of children's books so that they can not only meet the needs of the market but also guide children to read? It is worth thinking. We look back on nearly 20 years of book publishing, summing up experience, learning lessons, developing thinking, in order to bring more excellent children's book brands.
【作者单位】： 广东新世纪出版社;
【分类号】：G239.2
，

本文编号：1689830