论建筑图像传播中的身体意象——以《新京报》之《北京地理》副刊为例

发布时间：2018-03-31 16:50

本文选题：大众传播　切入点：《新京报·北京地理》　出处：《同济大学学报(社会科学版)》2017年03期

【摘要】：建筑作为城市典型符号,成为承载当代人关注、评判城市及情绪表达的主要对象。近年来,随着大众对城市关切的逐步加深,大众传媒也开始介入原本属于专业传媒范畴的建筑与城市评论。北京《新京报》之《北京地理》副刊,创办十年,坚持定位大众阅读和大众视角,以身体和建筑组合式图像为传播主要元素;在建筑图像传播中建构信息和身体同在现场,强调身体对建筑和城市环境的感受力,充分调动阅读者的身体和心理反应,把一个个单独的建筑物同一群城市人的生命意义建立了内在的关联,进一步实现了图像与观者之间的能量交互。同时,在超越技术为核心的工具化思维,创新传播方式,实现建筑传播向人文关怀、社会审美甚至是大众情趣方向转移,形成建筑传播的多元化等方面,都做出了有价值的实践。
[Abstract]:As a typical symbol of a city, architecture has become the main object to carry the attention of contemporary people and judge the expression of city and emotion. In recent years, with the gradual deepening of public concern about the city, The mass media also began to intervene in architectural and urban reviews, which were originally part of the professional media. The Beijing Beijing News's "Beijing Geography" supplement, which was founded for 10 years, insisted on positioning public reading and public perspective. The main elements of communication are the combination of body and building image, the construction of information and physical presence in the transmission of building image, the stress of the body's sensitivity to architecture and urban environment, and the full mobilization of the reader's physical and psychological response. It establishes the inner relation between the individual buildings and the life meaning of a group of city people, and further realizes the energy interaction between the image and the viewer. At the same time, in the tool thinking that transcends the technology as the core, the communication mode is innovated. The realization of architectural communication to humanistic care, social aesthetics and even the transfer of popular interest, the formation of the diversity of architectural communication, have made valuable practice.
【作者单位】：同济大学人文学院;
【基金】：国家自然科学基金面上项目“大众传播中的当代中国建筑批评传播研究”(项目编号:51278342)
【分类号】：G213

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