图书市场竞争度对主题多样性的影响

发布时间：2018-04-01 22:12

本文选题：图书出版　切入点：市场竞争度　出处：《中国出版》2015年16期

【摘要】：自21世纪以来,随着转企改制的推进,中国图书出版业市场结构发生变化,市场竞争程度有较大提升。本研究选取2000-2013年数据,利用辛普森多样性指数,研究市场竞争度与中国图书业主题多样性的关系。研究发现,随着中国大陆图书出版市场竞争度的提升,图书主题多样性水平总体有所上升。在此大趋势之下,2008-2013年(改革进入高峰期且完成第一阶段改革)期间,图书多样性水平呈现阶段内变化:在2008年迎来促使市场竞争度提升的改革高峰期后,图书主题多样性水平持续上升,并在2010年达到顶峰,然后又从2011年开始有所下降。此现象背后的原因值得进一步探究。
[Abstract]:Since the 21st century, with the development of enterprise transformation, the market structure of Chinese book publishing industry has changed, and the degree of market competition has been greatly improved. This study selects data from 2000 to 2013 and uses Simpson's diversity index. This paper studies the relationship between the competition degree of market and the diversity of subjects in Chinese book industry. The study finds that, with the increase of competition degree of book publishing market in mainland China, Overall, the level of book subject diversity has increased. During the period 2008-2013 (when the reform reached its peak and completed the first phase of reform), The level of book diversity presents changes during the period: after the peak of reform that promoted the market competition in 2008, the level of book subject diversity continued to rise, and reached its peak in 2010. Then there has been a decline since 2011. The reasons behind this phenomenon are worth further exploring.
【作者单位】：中国人民大学新闻学院;
【分类号】：F426.92

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