我国综合类老年杂志发展现状与对策研究

发布时间：2018-04-02 00:26

本文选题：综合类老年杂志　切入点：《老友》　出处：《南昌大学》2010年硕士论文

【摘要】：伴随着我国离退休干部制度的建立和各级老干部工作部门的成立,各地的老年类杂志也应运而生。一方面,老年杂志承担着为老年人服务的历史使命；另一方面它也不断积累资本、壮大自己。三十年来,我国老年杂志已经发展成为一种内容相对成熟、地域分布相对均衡、读者人群相对稳定的报刊门类。随着老龄化社会的迅猛发展,社会保障制度逐步完善,经济水平不断提高,老年杂志难以满足老年群体多元化的精神需求,需要推陈出新,创新发展。本文研究首先对国内老年杂志进行了回顾,并结合对《老友》杂志社的访谈等梳理了综合类老年杂志的发展现状及有关问题；在此基础上,本文研究试图深入、系统地剖析我国综合类老年杂志的特点、经营、市场竞争及其关键所在。尔后,本文研究还在对江西老年受众调查访问的基础上,探讨了老年受众的心理需求等；最后,本文研究对我国综合类老年杂志的未来前景和发展策略做出探索,以期为综合类老年杂志健康长远发展提供可能的指导作用。
[Abstract]:With the establishment of retired cadres system and the establishment of departments of senior cadres at all levels, geriatric magazines all over the world have come into being. On the one hand, geriatric magazines undertake the historical mission of serving the elderly; On the other hand, it has also continuously accumulated capital to strengthen itself. Over the past 30 years, the Chinese Journal for the elderly has developed into a relatively mature content and relatively balanced regional distribution. With the rapid development of the aging society, the social security system is gradually improved, and the economic level is constantly improving. It is difficult for the elderly magazine to meet the diversified spiritual needs of the elderly group, so it is necessary to introduce the old and the new. Innovation and development. This paper firstly reviews the domestic magazines for the elderly, and combs the development status and related problems of the comprehensive magazines for the elderly, combining with the interview with the magazine of Friends, etc. On this basis, this paper tries to make a thorough study. This paper systematically analyzes the characteristics, management, market competition and key points of the comprehensive magazines for the elderly in our country. After that, this paper discusses the psychological needs of the elderly audience on the basis of the investigation and interview to the elderly audience in Jiangxi Province. This paper explores the future prospects and development strategies of Chinese comprehensive magazines for the elderly in order to provide possible guidance for the healthy and long-term development of comprehensive magazines for the elderly.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G237.5

【引证文献】