新时期《中国妇女》杂志栏目与封面研究

发布时间：2018-04-17 18:48

本文选题：栏目 + 封面　；参考：《湖南师范大学》2010年硕士论文

【摘要】： 自新时期以来,中国社会各方面都有了飞速发展,社会的不断发展对妇女生活及女性媒体内容都产生了深刻影响。在中国社会,妇女被喻为“半边天”,社会地位举足轻重。媒体中的女性形象不仅是社会进步的标志,同时也反映了中国社会政治、经济、文化的复杂关系。一本杂志的发展史就是一部社会变迁史。《中国妇女》就是这样一本历史悠久,伴随着新中国一起成长和媒体改革的女性杂志。《中国妇女》杂志紧跟时代的变迁做出相应的发展对策,但办刊的核心理念始终没有改变。本文采取实证研究方法进行具体的案例分析。以实证研究为基础,运用文本解读法,深入研读《中国妇女》自1979年—2009年出版的各期,力求通过详尽的个案分析,具体通过对其封面、栏目及内容自身的发展变化的纵比,找出其发展的脉络和特点；并借鉴社会学的社会变迁理论、社会发展理论及传播学中的使用与满足理论、议程设置理论等一系列理论予以分析。力图通过对其栏目、封面的研究展现出社会变迁对《中国妇女》杂志的发展所产生的积极影响。本文运用文献归纳法,考察《中国妇女》从1979年直至2009年共计490期,近30年以来的发展历程,从栏目和封面切入分析了这本杂志的发展和社会变迁的关系,既探讨了媒体内容怎样随着社会发展而产生相应的变化,又分析了社会发展怎样影响媒体内容的变化,文章从栏目和封面切入,首先分三个阶段分析了30年《中国妇女》栏目的变化及特点。接着,分析了30年《中国妇女》封面的装帧艺术、封面女性形象的变化及特点。在此基础上,针对前文对《中国妇女》栏目及封面的分析,通过思考研究,提出了对于《中国妇女》杂志栏目、封面改进的一系列对策和建议。并表达了对《中国妇女》杂志未来发展的鼓励与期许。
[Abstract]:Since the new era, all aspects of Chinese society have developed rapidly, and the continuous development of society has had a profound impact on the life of women and the content of female media.In Chinese society, women are regarded as "half-sky" and play an important role in society.The image of women in the media is not only a sign of social progress, but also a reflection of the complex relationship between politics, economy and culture in China.The history of a magazine is a history of social change. "Chinese Women" is such a long history.With the development of women's magazines and media reform in New China, Chinese Women's magazines keep up with the changes of the times, but the core idea of running a magazine has not changed.This article adopts the empirical research method to carry on the concrete case analysis.Based on the empirical research, this paper makes a thorough study of the issues of Chinese Women published from 1979 to 2009 by using the method of text interpretation, and tries its best to make a detailed case study of its cover, columns and contents through the vertical ratio of their own development and change.Find out its development context and characteristics, and draw lessons from the sociological theory of social change, social development theory and communication in the use and satisfaction theory, agenda setting theory and a series of theories to be analyzed.This paper tries to show the positive influence of social changes on the development of Chinese Women's magazine through the research on its column and cover.Using the method of literature induction, this paper examines 490 issues of Chinese Women from 1979 to 2009, and analyzes the relationship between the development of the magazine and the social changes from the column and the cover of the magazine in the past 30 years.This paper not only discusses how media content changes with the development of society, but also analyzes how social development affects the changes of media content.At first, it analyzes the change and characteristics of Chinese Women in three stages.Then, the article analyzes the art of binding the cover of 30 years, the change and characteristics of the female image on the cover.On this basis, according to the above analysis of the column and cover of "Chinese Women", this paper puts forward a series of countermeasures and suggestions for the improvement of the column and cover of "Chinese Women" through thinking and research.It also expresses its encouragement and expectation for the future development of Chinese Women's magazine.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G232.2

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