碑帖类图书的转型换代

发布时间：2018-04-18 13:56

  本文选题：石印 + 珂罗版　； 参考：《编辑学刊》2015年03期

【摘要】：碑帖类图书因拥有一大批固定的读者群,且较少受到网络阅读的冲击,每年销量增长相对比较稳定。也正因为如此,碑帖类图书市场的竞争日益白热化。那么,在剧烈的市场竞争中寻找差异化,就成为各个出版社的生存之道。
[Abstract]:Because of a large number of fixed readership and less impact of online reading, the annual sales growth is relatively stable.Because of this, the competition of the tablet book market is becoming more and more intense.So, looking for differentiation in the fierce market competition becomes the survival way of each publishing house.
【作者单位】： 上海辞书出版社;
【分类号】：G239.2
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本文编号：1768649