我国出版社转企改制后的社会责任研究

发布时间：2018-04-20 18:24

本文选题：出版改革 + 出版企业　；参考：《陕西师范大学》2011年硕士论文

【摘要】：当今世界,文化与政治、经济相互交融,在综合国力竞争中发挥着越来越重要的作用,成为与经济、军事等“硬实力”相对的一种国家“软实力”。在激烈的国际竞争中,强大的文化实力是对一个国家经济实力、科技实力和国防实力的有力补充,少了文化实力,就不能赢得竞争中的优势。因此,增强文化软实力已成为刻不容缓的重要任务,目前,提高“文化软实力”已被提升到了国家战略的高度。党的十六大报告中专门把“积极发展文化事业和文化产业”列为一个章节,强调要积极发展文化事业和文化产业。党的十六届三中全会第一次明确提出文化体制改革要形成一批大型文化企业集团。出版业是文化产业的核心,在国家大力推动文化体制改革的大背景下，出版社转企改制正式启动。建国至今,我国的出版业已走过了六十多个年头,其中有五十多年都按照事业体制来管理,尽管期间也做过一些改革,但都是一些适应性改革,并未真正触动出版业的体制。在社会主义市场经济不断完善和改革开放不断扩大的情况下,旧有的出版体制严重阻碍了出版业的发展。自2003年开始启动的出版社转企改制是一次真正意义上的深度改革,触动了出版社一贯的事业体制,将其改制为企业单位。随之而来的问题是人们担心出版社这样的文化单位转制为企业,会导致其为了追求经济利益而弃社会效益于不顾。本文正是针对出版社转制为企业之后,作为文化企业,为了平衡经济效益与社会效益之间的关系,要积极主动地承担社会责任而展开分析。本文共四章。第一章简要阐述了出版体制改革的背景、该选题的意义、国内外关于该选题的研究现状、本文的研究方法以及创新之处。第二章按照我国经济体制变迁的历史顺序梳理了出版社体制改革的历史过程,梳理的重点在于对比计划经济体制下和市场经济体制下我国出版业的发展状况,由于出版业的产品既有文化属性又有商品属性,按照市场经济规律运作才能解放、发展出版业的生产力,因此出版社转企改制是非常有必要而且具有积极意义的。第三章首先分析了出版社转制为企业之后,成为了独立的市场主体,要参与市场竞争,遵守优胜劣汰的规则,但作为生产精神产品的文化企业,要把追求社会效益放在首位,因而出版企业的社会责任与一般工商企业是不同的,具有政治性和文化性,随后根据利益相关者理论认为出版企业在生产经营过程中应该对出资人、员工、读者、商业伙伴(包括供应商、竞争者、销售商等)、社区与环境等承担社会责任；根据企业权力理论认为出版企业应该承担的社会责任包括经济责任、法规责任、文化责任、伦理责任和自愿性社会责任。并初步建立了出版企业社会责任评价指标体系。第四章简要介绍了我国出版企业履行社会责任的现状,肯定了积极地做法,也指出了其中的不足。以商务印书馆为例,列出了其履行社会责任的成功经验。针对出版企业履行社会责任存在的不足之处,分别提出了内部和外部实现机制,以及切实可行的对策。
[Abstract]:In today ' s world , culture and politics , economic integration , play a more and more important role in the comprehensive national strength competition , become a " soft power " with the " hard power " of economy , military and so on . In the fierce international competition , the strong cultural power is a powerful complement to a country ' s economic strength , scientific and technological strength and national defense strength .

Since the founding of the People ' s Republic of China , the publishing industry has gone through more than 60 years , of which more than 50 years have been managed in accordance with the enterprise system . However , the old publishing system has hindered the development of the publishing industry in spite of the continuous improvement of the socialist market economy and the expansion of the reform and opening up .

The first chapter briefly expounds the background of the reform of publishing system , the significance of this topic , the current situation of research on the topic at home and abroad , the research methods and innovations of this paper .

The second chapter combs the historical process of publishing house system reform according to the historical sequence of our country ' s economic system change . The emphasis is to compare the development situation of the publishing industry under the planned economy system and the market economy system . Because the product of the publishing industry has both the cultural attribute and the commodity attribute , and the productivity of the publishing industry can be liberated and developed according to the laws of the market economy , it is very necessary and positive for the publishing house to change the system .

In the third chapter , the author analyzes the transfer of the publishing house into an independent market subject , takes part in the market competition and complies with the rules of the winner and the inferior . However , as the cultural enterprise for the production of spiritual products , the social responsibility of the publishing enterprise is different from that of the general business enterprise . Therefore , the publishing enterprise should bear social responsibility for the investors , employees , readers , business partners ( including suppliers , competitors , vendors , etc . ) , communities and the environment in the process of production and operation according to the theory of stakeholder theory .
According to the theory of enterprise power , the social responsibility of publishing enterprise includes economic responsibility , legal responsibility , cultural responsibility , ethical responsibility and voluntary social responsibility .

In chapter 4 , the author briefly introduces the status quo of the social responsibility of the publishing enterprises in our country , and points out the shortage of them . Taking the Commercial Press as an example , the paper lists the successful experiences in the fulfillment of social responsibility . In view of the shortcomings of the publishing enterprises to fulfill their social responsibility , the internal and external implementation mechanisms and practical countermeasures are put forward .

【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G231-F

【引证文献】