植根于社群:《经典绘本》从微信公众号走向大V店

发布时间：2018-04-23 01:29

  本文选题：服务社群 + 裂变式创业平台　； 参考：《出版广角》2016年10期

【摘要】：近几年,自媒体获得较大发展,《经典绘本》微信公众号的发展值得关注。它在短短的三年里走过了内容推送、资本介入和电商平台构建的路程。它创建社群、服务社群的模式也有独到之处。本文主要研究《经典绘本》微信公众号的发展历程,解析此微信公众号的运作模式,由此反思传统媒体微信公众号运作的模式。
[Abstract]:In recent years, since the media has made great progress, the development of the WeChat public number deserves attention. It has gone through the content push, capital intervention and e-commerce platform construction in a short period of three years. It creates communities, and the model of serving them is unique. This paper mainly studies the development course of WeChat public number, analyzes the operation mode of WeChat public number, and reflects on the mode of traditional media WeChat public number operation.
【作者单位】： 广西期刊传媒集团;
【分类号】：G230.7
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本文编号：1789859