我国报刊图片编辑机制研究
发布时间:2018-04-26 00:14
本文选题:图片 + 图片编辑 ; 参考:《北京印刷学院》2010年硕士论文
【摘要】:现代报刊进入“读图时代”,图片的传播优势和读者需求的转变,促使许多报刊纷纷把提高报刊整体图片水平和视觉传播效率纳入报刊发展的战略性议程中去。对于图片编辑水平总体较低的中国报刊业而言,认清自身发展所处的时代环境及面临的具体形势,找到自己与国外先进媒体相比存在的差距,无疑成为当下我国报刊战略发展进程中一个紧迫而重要的任务。 本文以图片编辑机制为理论框架,在辨清相关概念的基础上,梳理了我国报刊图片编辑的发展历程,指出一位优秀的图片编辑的工作就是要确保媒体获得质量上乘的照片,使读者超越图片的视觉,从更深处阅读照片,阅读报道,获得信息。同时,对京沪穗三地的代表性报纸《新京报》、《东方早报》、《南方都市报》的图片编辑机制进行了分析,可以说它们代表着我国报刊图片编辑的最高水平和最新发展,但一个无可奈何的事实是,我国报刊图片编辑的整体水平依然较低。为了更好地发挥图片在增强报刊可读性和竞争力等方面的重要作用,建立现代化报刊图片编辑机制,笔者提出了可供业界参考的改进对策和建议,包括:建立现代化的图片编辑管理运作机制,明确图片编辑的职责权限,建立图片编辑的培养机制等。 本文遵循社会科学普遍的方法论原则,如实践原则、系统原则、定性研究与定量研究相结合的原则、全面性原则等。同时图片编辑作为应用性论题,又采用自己的研究方法,如社会调查法、个案分析法、文献整理法等。
[Abstract]:When modern newspapers and periodicals enter the "picture reading era", the advantages of picture transmission and the changes of readers' needs have prompted many newspapers and periodicals to bring the improvement of the overall picture level and visual communication efficiency into the strategic agenda of newspaper development. For the Chinese newspaper industry, which has a relatively low level of picture editing, it is necessary to recognize the time environment in which it is developing and the specific situation it faces, and to find out the gap between itself and the foreign advanced media. Undoubtedly, it has become an urgent and important task in the process of the development of newspaper strategy in our country. Based on the theory frame of picture editing mechanism and on the basis of distinguishing relevant concepts, this paper combs the development course of Chinese newspaper picture editing, and points out that the work of an excellent picture editor is to ensure that the media get the best quality photos. Let readers beyond the visual picture, from deeper reading photos, reading reports, access to information. At the same time, the paper analyzes the photo editing mechanism of the representative newspapers of Beijing, Shanghai and Guangzhou, such as the Beijing News, the Oriental Morning Post and the Southern Metropolis Daily. It can be said that they represent the highest level and the latest development of the newspaper picture editing in China. But a helpless fact is, our country newspaper picture editor's overall level is still relatively low. In order to give full play to the important role of pictures in enhancing the readability and competitiveness of newspapers and periodicals, and to set up a modern editing mechanism for newspapers and periodicals, the author puts forward some countermeasures and suggestions for the industry's reference. It includes: establishing the modern management mechanism of picture editing, clarifying the responsibility and authority of picture editing, establishing the training mechanism of picture editing, etc. This paper follows the general principles of methodology in social sciences, such as the principles of practice, system, combination of qualitative and quantitative research, comprehensiveness and so on. At the same time, as an applied topic, picture editing adopts its own research methods, such as social investigation, case analysis, literature collation and so on.
【学位授予单位】:北京印刷学院
【学位级别】:硕士
【学位授予年份】:2010
【分类号】:G213
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