新世纪以来我国家教图书畅销现象探析

发布时间：2018-04-26 00:25

本文选题：家教图书 + 畅销书　；参考：《湖南师范大学》2012年硕士论文

【摘要】：新世纪以来,中国畅销书市场日益繁荣,在家教图书领域,畅销书亦不断涌现,这一现象引起了人们的关注与探讨。畅销书不仅对出版社和出版业的发展有重要的作用,而且也反映出一个时代人们的价值取向,因此,对畅销书及畅销现象的研究,也就具有经济、政治、文化等多重意义。本文以新世纪以来家教图书畅销现象为论题,从多个角度对之进行了深层次的探讨。全文总共四章。第一章交代了研究的缘起、意义,主要内容与研究方法,并对现有的研究成果作了简要的综述。第二章对新世纪以来家教图书的畅销景观进行了梳理,对畅销类型做了简要的概括。第三章从环境、读者、内容与营销四个方面对家教图书的畅销原因进行了探究。随着时代发展与家庭结构的变迁,中国父母对子女的教育达到前所未有的重视程度,对家庭教育的投资比例不断上升,家教图书的买方市场急遽扩大。出版业的改革,不仅为家教图书提供了良好的出版环境,也催生了一批职业策划人,使得家教图书能及时满足读者的需求。改革开放引起教育领域的思想革新,对教育理念的认知深化过程,也是家教图书不断丰富、发展的过程。家教图书的内容不断创新,品种的不断丰富,以及出版社对图书质量的不懈追求,是家教图书市场畅销书频现的重要原因。在传媒时代,运用巧妙的营销方式进行市场运作,吸引读者的注意力,是图书畅销不容忽视的因素。第四章进一步探讨了家教图书对传统家教理念的传承与扬弃,对当前家教图书出版存在的问题进行了反思,并对未来家教图书的出版进行了思考。
[Abstract]:Since the new century, the best seller market in China has become more and more prosperous. In the field of teaching books at home, the best-selling books have also been emerging. This phenomenon has aroused people's attention and discussion. The best seller not only plays an important role in the development of publishing house and publishing industry, but also reflects the value orientation of people in a time. Therefore, the research on the best seller and its best-selling phenomenon has many meanings, such as economy, politics, culture, etc. This paper discusses the popular phenomenon of family education books in the new century and discusses it from many angles. The full text consists of four chapters. The first chapter describes the origin, significance, main content and research methods of the research, and briefly summarizes the existing research results. The second chapter combs the best-selling landscape of family education books in the new century and summarizes the selling types. The third chapter explores the reasons for the popularity of tutor books from four aspects: environment, readers, content and marketing. With the development of the times and the change of family structure, Chinese parents pay more attention to their children's education than ever before, and the proportion of investment in family education is increasing, and the buyer's market of family education books expands rapidly. The reform of the publishing industry not only provides a good publishing environment for the tutoring books, but also gives birth to a group of professional planners, so that the tutoring books can meet the needs of the readers in time. The reform and opening to the outside world leads to the ideological innovation in the field of education, and the deepening of the cognition of the educational concept is also the process of the enrichment and development of the family education books. The constant innovation of the contents of the home education books, the constant enrichment of the variety, and the unremitting pursuit of the book quality by the publishing house are the important reasons for the frequent emergence of the best selling books in the home education books market. In the age of media, the use of clever marketing methods to operate the market and attract the attention of readers is a factor that can not be ignored in book sales. The fourth chapter further discusses the inheritance and sublation of the traditional family education concept, reflects on the problems existing in the publishing of the family education books, and thinks about the future publishing of the family education books.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G235

【参考文献】