某出版社职业技能培训系列教材盗版风险管理防范研究

发布时间：2018-04-27 18:08

本文选题：风险管理 + 盗版　；参考：《北京化工大学》2017年硕士论文

【摘要】：风险管理,是项目管理过程中非常重要的一个环节,是能够规避企业经营风险的决策管理方式,基于事前预防,同时对于不同的项目会有不同的对策方案,这就需要具体问题具体分析,在有效地归纳、研究、总结中找到规律。图书的编辑出版,就可以看成是一个完整的项目管理流程,其中防范盗版的危害就是该项目的风险控制环节,而对于培训教材的盗版又是图书盗版风险防范中的典型领域。本文将以心理咨询师的国家职业资格培训教材、某出版社出版的《国家职业资格培训教程·心理咨询师》系列教材的使用受众作为研究对象。首先通过回顾我国职业技能培训的发展现状、盗版行为的相关研究成果以及我国当前反盗版的形势,从中归纳对于图书编辑盗版风险控制的变量因素,设计问卷并针对该教材的受众进行调查,获取相应的样本数据。在这些数据的基础上,探索盗版风险防范的量化研究方法思路,建立盗版风险的量化模型,本文中将运用到决策树、随机森林等算法模型。最终结合调查数据结果和运用决策树的概率分析法进行风险评估,并从中观察出盗版风险管理防范的现状以及相应对策,在图书编辑出版过程中的意识端、产品端、服务端、个性化四个方面提出相应的风险管理防范措施,为出版社实际的编辑出版的项目管理提供富有建设性的参考意见。
[Abstract]:Risk management is a very important link in the process of project management. It is a decision management method that can avoid the business risk of enterprises. It is based on prior prevention, and at the same time, it will have different countermeasures for different projects. This requires concrete analysis of specific problems, in the effective induction, research, summary to find the law. The editing and publishing of books can be regarded as a complete project management process, in which preventing the harm of piracy is the risk control link of the project, and the piracy of training textbooks is a typical field in the risk prevention of book piracy. This paper will focus on the use of the national vocational qualification training textbook of psychological counselors and the audience of the series of "National Vocational qualification training course Psychological counselors" published by a publishing house. First of all, by reviewing the development of vocational skills training in China, the related research results of piracy behavior and the current situation of anti-piracy in China, the variable factors of risk control for book editing piracy are summarized. The questionnaire is designed and investigated according to the audience of the textbook to obtain the corresponding sample data. On the basis of these data, this paper explores the quantitative research methods of piracy risk prevention and establishes a quantitative model of piracy risk, which will be applied to decision tree, random forest and other algorithm models in this paper. Finally, combining the result of investigation and the probability analysis method of decision tree to carry on the risk assessment, and observe the present situation and corresponding countermeasure of the risk management of piracy, in the process of book editing and publishing, the consciousness end, the product end, the service end, Four aspects of personalized risk management and prevention measures are put forward in order to provide constructive reference for the actual editing and publishing project management of the publishing house.
【学位授予单位】：北京化工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G231

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