河北出版集团多元化经营途径研究

发布时间：2018-04-27 17:01

本文选题：河北出版集团 + 多元化　；参考：《河北大学》2012年硕士论文

【摘要】：随着全国范围内出版集团改革，中央与地方出版集团、国有与民营出版企业竞争日益激烈。然而出版业市场及融资渠道有限，这对河北出版集团发展提出了挑战。2009年集团改制后，在大力发展主营业务的基础上，推动多元化经营，目前已成为集出版印刷、物资贸易、数码通讯等于一体的综合性文化产业集团。鉴于出版企业主营业务经营的重要性及与多元化经营途径的关系，本文首先对河北出版集团主业产品、产业链、品牌形象经营现状，政策环境及行业趋势、多云化经营意义等做了基本分析；随即从多个角度归纳总结了集团目前多元化经营发展战略和具体途径，并就具体问题提出对策。在文章最后一部分，从整体出发，提出集团多元化经营面临的问题及启示。多元化经营既是“馅饼”又是“陷阱”。它可以快速拓展集团融资渠道，扩大集团经营规模，整合现有资源实现结构升级。但是，，如果战略和途径选择错误，也会影响主业资金分配，削弱核心竞争力。所以，坚持围绕主业，融合多元化经营协调发展是集团选择的发展道路。
[Abstract]:With the nationwide reform of publishing groups, the competition between central and local publishing groups, state-owned and private publishing enterprises is becoming increasingly fierce. However, the limited market and financing channels of the publishing industry pose a challenge to the development of Hebei Publishing Group. After the restructuring of the Hebei Publishing Group in 2009, on the basis of vigorously developing its main business, it has promoted diversified operations, and has now become a centralized publishing, printing, and material trade. Digital communication is an integrated cultural industrial group. In view of the importance of the main business operation of the publishing enterprise and the relationship between the main business operation and the diversified management approach, this paper firstly analyzes the present situation of Hebei Publishing Group's main products, industrial chain, brand image management, policy environment and industry trend. This paper makes a basic analysis of the significance of cloudy management, and sums up the development strategy and specific ways of diversified management of the Group from several angles, and puts forward some countermeasures to the specific problems. In the last part of the article, from the overall point of view, put forward the problems faced by the group diversification and enlightenment. Diversification is both a pie and a trap. It can quickly expand the financing channels of the group, expand the scale of the group management, and integrate existing resources to achieve structural upgrading. However, if the choice of strategy and approach is wrong, it will affect the allocation of capital and weaken the core competitiveness. Therefore, adhere to the main business, the integration of diversified management coordinated development is the development path chosen by the group.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G231

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