时尚杂志中书写服装的媒介作用分析

发布时间：2018-04-28 04:03

本文选题：时尚杂志 + 书写服装　；参考：《中南民族大学》2012年硕士论文

【摘要】：本文从时尚产业领域出发，研究时尚杂志与消费者的消费观念和意识形态的关系，以及尚杂志中书写服装的媒介作用，即介绍时尚杂志通过书写服装表现形式以打造时尚品牌，进而引领用户的时尚消费，，促进时尚产业发展的逻辑链条；介绍时尚杂志书写服装产生的背景和发展现状，与服装产业的关系，通过时尚杂志中对书写服装构成与社会互动表现问卷调查的结论数据，分析书写服装对消费者消费观念、消费行为的影响，说明书写服装形式在时尚杂志打造时尚品牌，促进时尚产品消费的作用。从而得出大众媒介对于服饰话语的构建并不只来自于真实的服饰实物，更多的是来自于社会文化结构对于服饰本身的影响。提出书写服装加强媒介传播作用需要构建流行服饰的话语体系，从其它文化领域借鉴有利元索来丰富自身的语言体系的优化措施。
[Abstract]:Starting from the field of fashion industry, this paper studies the relationship between fashion magazine and consumer's consumption idea and ideology, and the media function of fashion magazine's writing clothing, that is, introducing fashion magazine to create fashion brand by writing fashion expression form. Then leads the user's fashion consumption, promotes the fashion industry development logical chain, introduces the fashion magazine writing clothing the background and the development present situation, and the clothing industry relations, This paper analyzes the influence of writing clothing on consumer consumption concept and consumer behavior through the conclusion data of the questionnaire survey on the composition of writing clothing and social interaction in fashion magazines, and explains that writing clothing forms create fashion brands in fashion magazines. The role of promoting the consumption of fashion products. It is concluded that the construction of dress discourse in the mass media is not only from the real clothing object, but also from the influence of the social and cultural structure on the dress itself. It is proposed that writing clothing to strengthen the role of media communication needs to build a popular clothing discourse system, from other cultural areas to enrich their own language system of beneficial elements to enrich the optimization measures.
【学位授予单位】：中南民族大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J523.5;G239.2

【参考文献】