浅论信息资源在出版渠道策略中的开发利用

发布时间：2018-04-29 20:17

本文选题：信息资源 + 渠道策略　；参考：《出版发行研究》2017年08期

【摘要】：渠道是出版产品从出版企业流向市场,实现出版企业利润的重要环节,合理的渠道能使出版企业产品最便捷地与最需要的读者见面,加大购买的可能性。在出版企业的渠道策略中,对信息资源的开发利用能使出版企业分析影响渠道策略选择的因素,选择合适的渠道策略,设计适合企业产品的渠道,同时管理好渠道使其适应营销环境的变化。
[Abstract]:The channel is the important link for the publishing products to flow from the publishing enterprise to the market and realize the profit of the publishing enterprise. The reasonable channel can make the publishing enterprise meet with the readers most conveniently and increase the possibility of purchasing. In the channel strategy of the publishing enterprise, the exploitation and utilization of the information resources can enable the publishing enterprise to analyze the factors that affect the choice of the channel strategy, to select the appropriate channel strategy, and to design the channel suitable for the enterprise products. At the same time, good management channels to adapt to the changes in the marketing environment.
【作者单位】：人民邮电出版社;
【分类号】：G230.7-F

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