民营书店连锁经营模式研究

发布时间：2018-04-30 00:39

本文选题：民营书店 + 连锁经营　；参考：《华东理工大学》2011年硕士论文

【摘要】：改革开放以后,中国民营书店由无到有,经历了快速发展的30年,总销售额和市场占有率节节攀升,在经济效益和社会效益两方面产生的影响力越来越大。然而,随着租金、人力等成本的上升,新华书店的扩张和网上书店的冲击,民营书店盈利急剧下降,倒闭数量大幅增加,整个民营实体书店面临着前所未有的市场危机,甚至大有集体消亡的态势。本文从民营书店的经营环境入手,分析了民营书店连锁经营模式的现状,进而从民营书店面临的市场困境以及自身的薄弱环节两方面指出其经营存在的问题,最后在分析了民营书店连锁经营的必然性的基础上,提出了民营书店连锁经营模式中的各项对策,即：民营书店连锁经营的市场定位、民营书店连锁经营的选址分析、民营书店连锁经营的产品体系、民营书店连锁经营的管理模式,以期对民营书店突出重围,度过市场危机提供指导。
[Abstract]:After the reform and opening up, private bookstores in China have experienced a rapid development of 30 years, the total sales and market share has been rising, in the economic and social impact of two aspects of the growing impact. However, with the rising costs of rent and manpower, the expansion of Xinhua Bookstore and the impact of online bookstores, the profits of private bookstores have dropped sharply and the number of bookstores closed has increased substantially. The whole private entity bookstore is facing an unprecedented market crisis. There is even a trend of collective extinction. Starting with the operating environment of the private bookstores, this paper analyzes the current situation of the chain operation mode of the private bookstores, and then points out the problems existing in the operation of the private bookstores from the two aspects of the market predicament and their own weak links. Finally, on the basis of analyzing the inevitability of the chain operation of the private bookstores, this paper puts forward the countermeasures of the chain operation mode of the private bookstores, that is, the market orientation of the chain operations of the private bookstores, the location analysis of the chain operations of the private bookstores. The product system of the chain operation of the private bookstores and the management mode of the chain operation of the private bookstores are expected to provide guidance for the private bookstores to break through the market crisis.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G239.23-F

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