以独特的地域风情和文化内涵呈现优势

发布时间：2018-05-01 13:26

本文选题：地域风情 + 报纸副刊　；参考：《新闻战线》2015年07期

【摘要】：正新闻招客,副刊留客。新媒体时代,地方报纸副刊具有"异质"竞争与价值引领的优势,其独特的地域文化是区别报纸同质化最鲜明的旗帜;而它高雅的文化品位又是读者陶冶情操、启迪心智的精神家园。报界有名言曰:"新闻为攻,副刊为守"。在资讯发达的互联网时代,新闻的同质化已成为各级报纸不得不面对的严峻局面。而副刊因其独特的地域风情和文化内涵,却呈现出"异质"的竞争优势。所以,办好富有个性的副刊,也就成了地方报纸的着力点。
[Abstract]:Call in the news and stay in the supplement. In the new media era, the local newspaper supplement has the advantages of "heterogeneity" competition and value guidance, and its unique regional culture is the most distinct banner to distinguish the homogeneity of newspapers, and its elegant cultural grade is the cultivation of sentiment by readers. A spiritual home that enlightens the mind. The newspaper famous saying: "the news is attacked, the supplement is guarded." In the internet age, the homogeneity of news has become a severe situation that newspapers at all levels have to face. Because of its unique regional amorous feelings and cultural connotation, the supplement presents the competitive advantage of heterogeneity. Therefore, run well the supplement full of personality, also became the focal point of the local newspaper.
【作者单位】：鄞州日报;
【分类号】：G213

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