中国绿色出版发展的路径研究

发布时间：2018-05-01 14:03

本文选题：绿色出版 + 传统出版　；参考：《西南大学》2014年硕士论文

【摘要】：近期,绿色出版这个颇为新潮的学术词汇频现于报纸,杂志,网络等媒体头版,各类出版产业的专家学者纷纷阐述自己所理解绿色出版的本质概括与维度诠释。然而大多数的解释都只是从生态环保的维度进行解读：传统出版产业的整个出版路径严重损害了自然环境的可持续发展,阻碍了出版产业的可持续发展。传统出版产业的自身局限,困阻出版产业链的革新发展,伴随科学技术的迅猛发展,数字出版俨然成为绿色出版的一部分,甚至有成为全部的可能。本文将重新梳理现有对绿色出版所下定义,整合提炼出精准的本质内涵,将深度探究我国出版的发展轨迹。出版产业作为文化传承的载体,年代久远。而绿色出版作为绿色传播中的一种重要形式,确稍显年轻。社会文化的发展前进,早已从简单的物质需求,上升到贫瘠的精神需求,而绿色传播作为传播学中的后起之秀处处在展示其更广博的范畴。绿色传播的本质内涵是维护人类的精神文化,将人类的传播活动朝着可持续发展的步伐前进。此外本文也致力于研究绿色出版在出版产业中本质定义与实施意义,结合现今出版产业发展的实际路径,结合绿色传播的相关知识分析研究,力求从多个维度来研究中国绿色出版发展的路径,从而呈现出当前中国出版产业的实际发展与诸多问题,进而全面地探究绿色出版在中国出版产业的可持续发展路径。
[Abstract]:Recently, green publishing, a fashionable academic word, frequently appears on the front pages of newspapers, magazines, networks and other media. Experts and scholars of various publishing industries have expounded their understanding of the nature of green publishing and the interpretation of dimensions. However most of the explanations are only from the perspective of ecological environmental protection: the whole publishing path of the traditional publishing industry seriously damages the sustainable development of the natural environment and hinders the sustainable development of the publishing industry. With the rapid development of science and technology, digital publishing has become a part of green publishing, even all possible. This paper will rearrange the existing definition of green publishing, integrate and refine the precise essence of the connotation, and explore the development track of Chinese publishing in depth. Publishing industry, as the carrier of cultural heritage, has been for a long time. As an important form of green communication, green publishing is a little young. The development of social culture has already gone from simple material demand to barren spiritual demand, and green communication, as a rising star in communication, is showing its broader scope everywhere. The essential connotation of green communication is to maintain human spirit and culture and to advance human communication activities towards sustainable development. In addition, this paper is also devoted to the study of the essential definition and implementation significance of green publishing in the publishing industry, combined with the actual path of the development of today's publishing industry, combined with the relevant knowledge analysis and research of green communication. This paper tries to study the path of green publishing development in China from many aspects, so as to present the actual development and many problems of Chinese publishing industry, and then probe into the sustainable development path of green publishing industry in China.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G239.2

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