《半月谈》的发展道路与策略研究

发布时间：2018-05-05 21:51

本文选题：《半月谈》 + 时政期刊　；参考：《南京理工大学》2010年硕士论文

【摘要】： 本文以时政期刊《半月谈》为研究对象,主要通过历史流变、成功之道、发展不足与道路选择三个方面对其进行分析,以便为其它的时政期刊提供有益的借鉴,同时也为《半月谈》自身的发展寻求更合理的发展道路。第一部分,本文以时间为主线,结合宏观的社会背景,分起始成形阶段、持续发展阶段、转型变革阶段三个部分,对《半月谈》三十年的发展历程进行系统的梳理,以求对其发展脉络有一个相对清晰的把握。本文第二部分将重点分析《半月谈》发展的成功之道,本文认为,“扁担精神”、编辑的“读者心”以及能够“扬长避短、化劣为优”,是《半月谈》成功的三大因素。1992年,以邓小平发表南方谈话为标志,我国进入了建立和发展社会主义市场经济的新时期。《半月谈》也随着市场化的浪潮大刀阔斧地进行了一系列改革,探索和积累了在市场经济条件下办好时政刊物的新鲜经验,这对于其它体制内刊物具有十分重大的借鉴意义。但不容忽视的是,在体制的保护下,《半月谈》的市场化程度依然不够。本文在第三部分将对《半月谈》发展的不足和道路选择进行分析,本文认为,向市场化转型是媒体发展的大势所趋,也是《半月谈》应对挑战的必然途径,《半月谈》的发展存在一些瓶颈,但也有其无可比拟的自身优势。
[Abstract]:In this paper, the current political journal "talk about half a month" as the research object, mainly through the historical changes, the way of success, the lack of development and road selection to analyze the three aspects, in order to provide useful reference for other current political journals. At the same time, for the development of their own development to find a more reasonable way. The first part, taking time as the main line, combining the macroscopic social background, divides into three parts: the initial forming stage, the sustainable development stage, the transformation transformation stage, carries on the systematic combing to the 30 years' development course of "half a month talk". In order to its development context has a relatively clear grasp. The second part of this paper will focus on analyzing the successful way of the development of "Half-Moon talk". The author thinks that the spirit of "taking a pole", the editor's "reader's heart" and the ability to "exploit the advantages and avoid the weaknesses and turn the inferior into the best" are the three major factors of the success of the "Half-Moon talk". Marked by Deng Xiaoping's speech in the south, China has entered a new period of establishing and developing a socialist market economy. Along with the wave of marketization, a series of reforms have been carried out. This paper explores and accumulates the fresh experience of running the current political publications under the condition of market economy, which is of great significance to other publications within the system. However, it can not be ignored that under the protection of the system, the degree of marketization is still insufficient. In the third part of this paper, we will analyze the deficiency and road choice of the development of "half a month talk". This paper holds that the transition to marketization is the general trend of media development. It is also the inevitable way to deal with the challenge. There are some bottlenecks in the development of the half-moon talk, but it also has its own unparalleled advantages.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.2

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