关于“作家进校园”活动的思考

发布时间：2018-05-08 03:07

  本文选题：作家进校园 + 图书整体行销　； 参考：《出版广角》2015年09期

【摘要】："作家进校园"活动不仅是一项重要的图书营销手段,也在引导学生阅读、建立书香校园中发挥了卓越的作用,但这项活动现在也面临诸多问题亟待解决。只有坚持"公益为先导、营销做跟进"的原则,走精品工程之路,并不断创新形式、程序和内容,才能使这项活动科学、健康和可持续地发展。
[Abstract]:"Writers into the Campus" is not only an important means of book marketing, but also plays an outstanding role in guiding students to read and building a book-fragrant campus. However, this activity also faces many problems to be solved. Only by adhering to the principle of "commonweal as the guide, marketing as the follower", taking the road of high-quality engineering and constantly innovating the form, procedure and content, can we make this activity develop scientifically, healthily and sustainably.
【作者单位】： 江苏少年儿童出版社;
【分类号】：G239.2
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本文编号：1859674