《凤凰周刊》十年发展策略研究

发布时间：2018-05-09 00:19

本文选题：凤凰周刊 + 发展策略　；参考：《河北大学》2011年硕士论文

【摘要】：《凤凰周刊》(PHOENIX WEEKLY)是香港凤凰卫视控股有限公司主办,由香港凤凰周刊有限公司编辑出版,获得中国国务院新闻办公室和中国国家新闻出版署特许在中国内地发行的以报道时事、政治为主的政经大刊。凤凰卫视董事局主席刘长乐先生亲自担任凤凰周刊有限公司董事长和出品人。每月三期,逢五出版,《凤凰周刊》秉承香港《大公报》的办报方针,实行不党、不派、不私、不卖、不盲,矢志于“为全球华人提供独立意见,向全球发出前瞻性的“中国判断”,忠做独立之社会公器。《凤凰周刊》如同其“母体”凤凰卫视一样,与内地的新闻类周刊相比在很多方面是不同的,其新闻理念、独特的地缘优势、异域气质、选题的开放性、文章的深度和广度等都是内地的新闻类周刊所不具备的。《凤凰周刊》目前被认为是在内地颇具影响的新闻类周刊,从2000年6月30日正式创刊到2010年这10年间,其影响力不断提升,说明其取得了成功,而其成功与其发展策略是分不开的。本论文主要研究的是《凤凰周刊》创刊10年(2000—2010)的发展策略及其发展策略轨迹变迁的几个阶段,重点是研究其发展策略在这10年中经历了哪些变化,只做中国的时政新闻的发展策略是如何确立的以及其核心发展策略—内容为王是如何体现出来的,本论文还分析了《凤凰周刊》的形式问题,包括其封面—强大的视觉冲击力、色彩运用等。另外本论文还分析了目前内地新闻类期刊的发展现状、面临哪些问题,《凤凰周刊》的发展策略给内地新闻类周刊带来了哪些启示。最后本论文还针对《凤凰周刊》在未来应如何做才能实现更好的发展提出了自己的几点见解,希望对《凤凰周刊》将来的发展提供有益的参考。
[Abstract]:"Phoenix Weekly" is sponsored by Hong Kong Phoenix Satellite TV holding Co., Ltd., edited and published by Hong Kong Phoenix Weekly Co., Ltd., and has been issued in mainland China by the Information Office of the State Council of China and the State Press and publication Administration of China. A major political and economic journal. Mr. Liu Changle, Chairman of Phoenix Satellite TV Board, personally serves as chairman and producer of Phoenix Weekly Co., Ltd. Three times a month, every five issues, "Phoenix Weekly" adheres to the Hong Kong "Ta Kung Pao" policy of running newspapers, and implements the principle of "providing independent advice to Chinese people all over the world, not to party, not to send, not to be private, not to sell, not to be blind," Issue a forward-looking "China judgment" to the world and be loyal to being an independent social public instrument. Like its "parent" Phoenix Satellite TV, Phoenix Weekly is different in many respects from the news weekly in the mainland, and its news concept is different. Unique geographical advantages, exotic temperament, openness in selecting topics, and the depth and breadth of articles are all not available in the mainland's Newsweek. < Phoenix Weekly > is now considered to be an influential Newsweek in the mainland. From its official founding on June 30, 2000 to 2010, its influence continues to increase, which shows that it has achieved success, and its success is inseparable from its development strategy. This paper mainly studies the development strategy of Phoenix Weekly from 2000 to 2010) and several stages of its development strategy change, with the emphasis on how the development strategy has changed in the past 10 years. How to establish the development strategy of China's current political news and how its core development strategy is embodied by Wang? this paper also analyzes the formal problems of Phoenix Weekly, including its cover-strong visual impact. The use of color, etc. In addition, this paper also analyzes the current situation of the development of news journals in the mainland, what problems they face, and what enlightenment the development strategy of Phoenix Weekly brings to the news magazines in the mainland. Finally, this paper puts forward some opinions on how to do in the future to achieve better development of Phoenix Weekly, hoping to provide a useful reference for the future development of Phoenix Weekly.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G239.22

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