《老人世界》杂志存在的问题及其发展对策分析

发布时间：2018-05-09 04:00

本文选题：《老人世界》 + 品牌　；参考：《河北大学》2011年硕士论文

【摘要】：《老人世界》杂志创刊于1988年8月,是由中共河北省委老干部局主管、老人世界杂志社主办的文化生活类月刊,目前月发行量33万份。杂志创办22年来,一直秉承全心全意为老干部服务,让党委放心、让老干部满意的办刊宗旨。近年来,随着我国已经迈入老龄化国家行列,越来越多的社会老年人强烈的精神文化需求问题凸显了出来,《老人世界》杂志根据新形势下老干部和老龄中心工作、期刊市场发展趋势,适时并及时作出了一系列调整,在刊物定位、选题策划、封面格调、版式设计等方面借鉴各类期刊成功经验并融合河北地域文化特色,深受河北省广大老干部和社会老年人、老干部工作者喜爱,起到了学刊用刊作用,在读者群中口碑不错。但是,《老人世界》杂志同样不能避免我国老年期刊所共同面对的问题,如品牌影响力不够、选题策划能力不足、细分受众仍不到位、编辑质量有待提高等。本文对《老人世界》杂志进行个案样本分析,从杂志现状及特点出发,根据新闻编辑学、传播学把关人和意见领袖等理论分析,对于杂志发展中仍然存在的问题,提出解决方法和措施。《老人世界》杂志作为河北省在2009年荣获国家新闻出版总署授予“新中国60年有影响力期刊”称号仅有的两家期刊中的一家,同时又是全国老干部部门主管期刊中获得国家级奖励的期刊,其理论研究和个案分析对于我国老年期刊发展具有一定的现实意义。
[Abstract]:The Journal of the World of the elderly, which was founded in August 1988, is a monthly magazine of cultural life sponsored by Hebei Provincial Party Committee and the World Journal for the elderly, with a monthly circulation of 330000 copies. Since the magazine was founded 22 years ago, has been adhering to serve the old cadres wholeheartedly, let the party committee rest assured, let the veteran cadres satisfied with the purpose of running the magazine. In recent years, as China has stepped into the ranks of aging countries, more and more elderly people in society have strong spiritual and cultural needs highlighted. According to the new situation, the World of the elderly magazine works with veteran cadres and aging centers. Periodical market development trend, timely and timely made a series of adjustments, in the publication positioning, topic planning, cover style, layout design and other aspects of the successful experience of various periodicals and the integration of Hebei regional cultural characteristics, Hebei Province by the vast number of veteran cadres and social elderly, veteran cadres and workers, played the role of the journal, in the readership good reputation. However, the world of the elderly magazine can not avoid the common problems faced by the elderly periodicals in our country, such as the lack of brand influence, the lack of the ability of selecting topics and planning, the lack of audience segmentation, and the need to improve the quality of editing and so on. This paper makes a sample analysis of the magazine of the World of the elderly, starting from the present situation and characteristics of the magazine, according to the theoretical analysis of news editing, communication gatekeepers and opinion leaders, the problems still exist in the development of the magazine. Put forward solutions and measures. As one of the only two journals that Hebei Province won the title of "60 years of influential Journals of the people's Republic of China" awarded by the State Press and publication Administration in 2009, At the same time, it is also the national award periodical in the senior cadre department of China. Its theoretical research and case analysis have certain practical significance for the development of the periodicals for the elderly in our country.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G237.5

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