中国图书定价政策研究

发布时间：2018-05-10 15:47

本文选题：图书 + 出版　；参考：《湖南大学》2010年硕士论文

【摘要】： 图书出版作为一个特殊行业,备受政府重视。从图书出版企业成立的审批,到图书出版企业的专业分工,国家都有着严格的政策规定,图书定价政策也不例外。建国以来,图书出版业无论是国家政策还是经营理念都发生了很大变化。图书定价政策也经历了三个发展阶段：即图书统一定价政策、有限统一定价政策和自由定价政策。三种图书定价政策在特定阶段都促进了图书出版业的发展,同时也引发了诸多争议和问题。为探讨现行的中国图书市场应用何种图书定价政策来加以规范和指导,本文对图书定价政策进行了全方位的分析和研究。论文从研究我国图书定价政策制定的影响因素入手,探讨了图书定价政策制定的原则、实施条件,研究了图书统一定价政策、有限统一定价政策和自由定价政策各自制定的历史背景、依据、原则以及实施条件,并重点分析了三种定价政策给图书业带来的影响。研究认为目前实行的图书自由定价政策虽然较之过去有很大进步,但在图书市场中仍存在各种问题,如图书业的无序竞争、盗版严重、图书价格高涨等,这在一定程度上导致人们产生对图书市场发展前景不明朗的担忧。在此基础上,笔者提出完善和创新我国的图书定价政策,即在对图书具体分类的基础上,将目前单一的图书自由定价政策,细分为公益服务类图书统一定价政策、有限自由类图书定价政策和市场竞争类图书自由定价政策,并针对每类图书定价政策进行了具体论述,旨在为形成合理的图书定价政策提供参考,推动我国图书定价政策的科学性、规范性和合理性,从而促进我国图书出版业的健康、稳定和可持续发展。
[Abstract]:As a special industry, book publishing has been attached great importance by the government. From the examination and approval of the establishment of book publishing enterprises to the professional division of labor of book publishing enterprises, the country has strict policies and regulations, and book pricing policy is no exception. Since the founding of the people's Republic of China, great changes have taken place in the book publishing industry, both in terms of national policy and business philosophy. Book pricing policy has also gone through three stages: unified book pricing policy, limited unified pricing policy and free pricing policy. The three kinds of book pricing policies have promoted the development of the book publishing industry in the specific stage, and also caused many disputes and problems. In order to discuss what kind of book pricing policy is used to standardize and guide the current book market in China, this paper makes a comprehensive analysis and research on the book pricing policy. Starting with the study of the influencing factors of the book pricing policy in China, the paper discusses the principles and conditions of the book pricing policy, and studies the unified book pricing policy. The historical background, basis, principle and implementation conditions of the limited unified pricing policy and the free pricing policy are analyzed respectively, and the impact of the three pricing policies on the book industry is analyzed. The study believes that although the current policy of free pricing of books has made great progress compared with the past, there are still various problems in the book market, such as the disorderly competition in the book industry, the serious piracy of books, the high price of books, and so on. This, to some extent, has led to concerns about the future of the book market. On this basis, the author proposes to perfect and innovate the book pricing policy of our country, that is, on the basis of the specific classification of books, the single book free pricing policy is subdivided into the unified pricing policy of public service books. The limited free book pricing policy and the market competition book free pricing policy are discussed in detail for each kind of book pricing policy in order to provide reference for the formation of a reasonable book pricing policy. In order to promote the healthy, stable and sustainable development of China's book publishing industry, it is necessary to promote the scientific, normative and rational book pricing policy in China.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G235-F

【引证文献】