新世纪我国报纸新闻标题对传统标题的继承与突破

发布时间：2018-05-10 16:10

本文选题：报纸 + 新闻标题　；参考：《东北师范大学》2011年硕士论文

【摘要】：报纸作为一种传统的纸质媒体从诞生到现在已经有一个多世纪了。随着社会经济、文化的发展,人类生活节奏的加快,网络媒体迅速占有市场,报纸的地位和吸引程度明显发生着动摇,人类走进视觉时代。报纸新闻标题是报纸唯一一个可以在瞬间吸引受众的部分,因此,在这种恶劣的外部竞争的情况下,如何制作受众愿意读的新闻标题成为了最重要的问题。这篇论文主要集中了新世纪十年来报纸新闻标题的具体实例,以期根据这些实证的研究,发现和总结新世纪以来的十年间,报纸新闻标题对传统标题在形式上的突破。研究过程中发现当下的报纸越来越注重视觉效果的展示,比如说将新闻标题变长,变厚,字体更大更加突出;报纸的头版“封面化”的趋势越来越明显;在造题的同时很注重对网络标题的借鉴等等。而且还根据实例对新闻标题的制作趋势以及受众接收效果进行了分析。结论部分主要是通过以这十年来新闻标题的突破与创新的研究,来预测今后的新闻标题甚至是报纸的几个走向。如与纸质媒介与电子媒介的结合,可以打造出结合了声、画、触摸相结合的多媒体报纸,报纸的新闻标题应该与版面承担共同的吸引受众走进来阅读的功能,而最主要的还是报纸的新闻标题将会更加赏心悦目,以方便读者的浏览。
[Abstract]:As a traditional paper media, newspapers have been around for more than a century. With the development of social economy and culture, the quickening of the pace of human life, the network media occupy the market rapidly, the position and attraction degree of newspaper are obviously vacillating, and the human has entered the visual age. Newspaper headlines are the only part of a newspaper that can attract an audience in an instant. Therefore, under such a bad external competition, how to make news headlines that the audience is willing to read has become the most important issue. This paper focuses on the concrete examples of newspaper headlines in the past ten years in the new century in order to find and sum up the breakthrough in the form of traditional headlines in the past ten years since the new century. In the course of the research, it is found that newspapers pay more and more attention to the display of visual effects, for example, the headlines become longer and thicker, the fonts are bigger and more prominent, and the trend of front page "cover" becomes more and more obvious. In the creation of problems at the same time pay attention to the use of network titles, and so on. It also analyzes the trend of news headline production and the effect of audience receiving according to the examples. The conclusion is mainly based on the breakthrough and innovation of news headlines in the past ten years to predict the future trends of news headlines and even newspapers. If combined with the paper media and the electronic media, we can create a multimedia newspaper that combines sound, painting and touch. The news headlines of the newspaper should share with the layout the function of attracting the audience to come in and read. And most of all, newspaper headlines will be more enjoyable for readers to browse.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G213

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