故宫出版的文创之路

发布时间：2018-05-10 17:26

  本文选题：故宫出版 + 文创　； 参考：《出版广角》2017年22期

【摘要】：文创产业体量庞大,需要不断转化传统思维,并与各行跨界合作。故宫人遵循"以社会公众需求为导向,以前沿科技为依托,以学术研究成果为支撑"的原则开发文创产品,让产品携带文化基因、倾注传统血脉。故宫出版的文创之路还很长,一切才刚刚开始。
[Abstract]:Wen Chuang industry volume is huge, need to constantly transform the traditional thinking, and cross-border cooperation with the banks. The Imperial Palace people follow the principle of "taking the social public demand as the guide, relying on the cutting-edge science and technology, and taking the academic research results as the support" to develop the cultural creation products, so that the products can carry cultural genes and pour into the traditional blood line. There is still a long way to go in The Imperial Palace's literary creation, and everything is just beginning.
【作者单位】： 故宫出版社;北京故宫文化传播有限公司;
【分类号】：G237.9;G269.2
，

本文编号：1870208