《新文化报》头版版面风格研究

发布时间：2018-05-10 17:33

本文选题：《新文化报》 + 头版　；参考：《东北师范大学》2014年硕士论文

【摘要】：本文以2013年3月1日至2013年12月31日《新文化报》头版为研究样本,全面分析《新文化报》自改版以来头版的变化,对其改版后的头版版面风格进行形式和内容的详细分析,并指出《新文化报》头版的成功之处和不足之处,以期达到更好的传播效果。本文旨在通过对长春《新文化报》头版版面风格研究,发掘一份普通都市报如何在报业市场竞争中创新发展,同时对《新文化报》头版进行从形式到内容的全面研究,也有助于我们了解整张报纸的发展脉络和版面风格。本文在绪论部分阐述了报纸头版的重要性和《新文化报》头版风格的历史变化。让读者对报纸头版有个初步的了解。第一章阐述了《新文化报》头版整体排版风格,从网页化设计、栏型、图片、色彩基调四个方面论述头版整体设计。第二章着重论述头版新闻标题的风格。版式风格的形成要素有很多,但是,我们在这里主要研究形式风格,因此没有涉及内容问题。第三章从受众的角度分析评价《新文化报》头版的风格设计,在一定意义上反馈受众的态度。最后一章思考了《新文化报》和当代都市报纸头版风格设计的利与弊。就《新文化报》本身而言,本文的梳理有助于更清晰的了解其头版版面风格的发展变化趋势,并有助于对其目前的头版版面风格进行细致的归纳。同时,通过本文的分析,一方面对其优势和特色表示肯定,还能够指出其不足之处,以期在今后的发展中有更好、更合理的改进。对于同城的其他都市报或者其他省市的都市报来说,本文的分析能使其他都市报认识到自身的不足,从而更好地改进自身、增强市场竞争力。有助于帮助它们更好的找准自己变革的方向,对这些报纸头版版面风格发展和全报的发展,都有一定的启示和借鉴意义。
[Abstract]:Taking the front page of New Culture from March 1, 2013 to December 31, 2013 as the research sample, this paper comprehensively analyzes the changes of the front page of the newspaper since the revision, and makes a detailed analysis of the style and content of the front page after the revision. The paper also points out the success and deficiency of the front page of New Culture newspaper in order to achieve better communication effect. The purpose of this paper is to explore how an ordinary city newspaper can innovate and develop in the competition of newspaper market by studying the style of front page of Changchun New Culture newspaper, and at the same time, to make a comprehensive study on the front page of New Culture newspaper from form to content. It also helps us to understand the development of the whole newspaper and style of the layout. In the introduction part, this paper expounds the importance of newspaper front page and the historical change of front page style. Let the reader have a preliminary understanding of the front page of the newspaper. The first chapter expounds the whole layout style of front page of New Culture newspaper, and discusses the overall design of front page from four aspects of web page design, column type, picture and color tone. The second chapter focuses on the style of front-page headlines. There are many elements in the formation of typography, but we mainly study formal style here, so we do not deal with the content. The third chapter analyzes and evaluates the front page style design of New Culture newspaper from the perspective of the audience, and feedback the attitude of the audience in a certain sense. The last chapter thinks about the advantages and disadvantages of the front page style design of the New Culture newspaper and the contemporary city newspaper. As far as New Culture is concerned, this paper is helpful to understand the development trend of front page style more clearly, and to sum up the current front page layout style in detail. At the same time, through the analysis of this paper, on the one hand, it affirms its advantages and characteristics, but also points out its shortcomings, in order to have better and more reasonable improvement in the future development. For other metropolitan newspapers of the same city or other provinces and cities, the analysis of this paper can make other metropolitan newspapers realize their own shortcomings, thus better improve themselves and enhance the market competitiveness. It is helpful to help them find out the direction of their own reform better and have some enlightenment and reference significance to the development of the front page style and the development of the whole newspaper.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G213

【参考文献】