文化科技融合背景下的中国出版产业数字化转型研究

发布时间：2018-05-10 17:45

本文选题：文化科技融合 + 数字出版　；参考：《武汉大学》2013年博士论文

【摘要】：文化与科技融合创新在出版产业领域的一个显著表现,就是数字出版产业的崛起。面对旺盛的数字出版消费需求市场和处于优势地位的新兴数字出版商,传统出版产业遭遇数字化转型的难题。尤其是在国家将发展数字出版产业纳入国家战略任务并强力推进数字出版基地建设,启动文化科技创新工程的政策环境下,如何处理好文化与科技的关系,探寻文化发展、技术进步与出版产业转型的互动机制,探索文化科技融合下数字出版的发展路径与政策体系,是出版产业数字化转型急需解决的问题。本文关于上述问题的论述分为五个部分：第一部分从人类文明史和科学技术史的维度考察文化科技融合的历史规律与哲学基础,回答什么是文化科技融合、文化科技怎样融合的基本问题,得出“凡文化与科技融合则人类社会昌盛,思想、文化、技术和生产飞速发展,凡文化与科技割裂、对峙则人类社会文明止步不前,社会发展受限”的基本结论。进而从技术进步与出版产业转型的互动机制、文化发展与出版产业转型的互动机制、文化科技融合催生数字出版产业三个方面论证文化科技融合是出版产业数字化转型的原动力；从再造出版工作流程、创新出版商业模式、重构数字化产业链三个方面描述文化科技融合对中国出版产业数字化转型的影响。第二部分描述中国出版产业数字化转型的历史进程、发展机遇与现实问题,现实问题部分主要列举出版业数字化转型的经济表现,即在整体数字出版产业产值中比重偏小,在数字出版产业链中角色单一第三部分从中国出版产业数字化转型的宏观环境与产业机制、市场体制与配套政策、经营主体及其观念、人才供给与智力支持等四个方面系统分析产生问题的原因。第四部分研究发达国家／地区数字出版的先进经验,重点介绍美国、加拿大、台湾出版产业转型和数字出版发展情况。比如美国数字出版企业建设海量的数字内容资源、客户需求导向的营销方案、多元化的合作兼并战略、较为完善的版权保护制度等；加拿大坚守国际贸易的文化多样性、出版业立法与投资限制、政府项目资助与税收调节、创新数字出版政府管理模式；台湾地区设立数字典藏与数字学习国家型科技计划,以产学研联手推动数字出版产业发展等。第五部分提出文化科技融合背景下中国出版产业数字化转型的优化路径：实施出版流程再造、构建多元化商业模式、拓展数字出版产业链。最后建立包含行政管理、市场服务、知识产权、人才保障在内的政策体系愿景。
[Abstract]:The emergence of digital publishing industry is a remarkable manifestation of culture and science and technology integration and innovation in the field of publishing industry. The traditional publishing industry is confronted with the problem of digital transformation in the face of the vigorous consumer demand market of digital publishing and the emerging digital publishers in an advantageous position. In particular, under the policy environment of bringing the development of digital publishing industry into the national strategic task and vigorously promoting the construction of digital publishing base and initiating the cultural science and technology innovation project, how to properly handle the relationship between culture and science and technology, and how to explore the development of culture, The interactive mechanism between technological progress and the transformation of publishing industry and the exploration of the development path and policy system of digital publishing under the fusion of culture and science and technology are the problems that need to be solved urgently in the digital transformation of publishing industry. This paper is divided into five parts: The first part examines the historical law and philosophical basis of cultural science and technology fusion from the dimensions of human civilization history and science and technology history, and answers the basic questions of what is cultural science and technology fusion and how to integrate culture science and technology. The basic conclusion is that the fusion of culture and science and technology will lead to the prosperity of human society, the rapid development of thought, culture, technology and production, the separation of culture and technology, the stagnation of human social civilization and the restriction of social development. Then from the interactive mechanism of technological progress and publishing industry transformation, the interactive mechanism of cultural development and publishing industry transformation, The fusion of culture and science and technology has been proved to be the driving force of the digital transformation of the publishing industry from three aspects: reconstructing the working process of publishing, innovating the business model of publishing, Reconstruction of the digital industry chain describes the impact of cultural and scientific integration on the digital transformation of China's publishing industry. The second part describes the historical process, development opportunities and practical problems of the digitization transformation of Chinese publishing industry. The realistic problems mainly enumerate the economic performance of the digitization transformation of the publishing industry, that is, the proportion of the total digital publishing industry output value is small. Single role in Digital Publishing Industry chain The third part systematically analyzes the causes of the problems from four aspects: the macro environment and industrial mechanism of digital transformation of Chinese publishing industry, the market system and supporting policies, the main body of management and its concept, the supply of talents and the support of intelligence. The fourth part studies the advanced experience of digital publishing in developed countries and regions, focusing on the transformation of publishing industry and the development of digital publishing in the United States, Canada and Taiwan. For example, digital publishing enterprises in the United States build massive digital content resources, customer-demand-oriented marketing schemes, diversified cooperation and merger strategies, relatively perfect copyright protection systems, etc. Canada adheres to the cultural diversity of international trade. Publishing industry legislation and investment restrictions, government project funding and tax regulation, innovation of digital publishing government management model; Taiwan set up digital collection and digital learning national science and technology program to promote the development of digital publishing industry. The fifth part puts forward the optimized path of digital transformation of Chinese publishing industry under the background of cultural and scientific integration: implementing publishing process reengineering, constructing diversified business model, and expanding digital publishing industry chain. Finally, establish the policy system vision including administration, market service, intellectual property and talent security.
【学位授予单位】：武汉大学
【学位级别】：博士
【学位授予年份】：2013
【分类号】：G239.2-F;G237.6

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