浅议如何经营好出版社的微信公众号

发布时间：2018-05-10 19:06

  本文选题：微信 + 公众号　； 参考：《编辑学刊》2016年03期

【摘要】：在互联网时代,作为一种全新的生活方式的微信,迅速地进入到五亿多人的生活中。全国各大出版社的微信公众号也应运而生,出版社应该借力微信这一强大平台上,认真经营好自己的微信公众号,充分发挥微信公众号的各种功能,缩短与读者的距离,增强读者的参与度,重视读者的关注度,增强粉丝的黏合度,在立足宣传的前提下,紧密关注微店的运营,抓住时代契机,在数字化领域开拓出版营销的新路径。
[Abstract]:In the Internet era, WeChat, as a new way of life, rapidly entered the life of more than 500 million people. The WeChat public number of major publishing houses has also emerged. Publishers should use WeChat as a powerful platform to seriously manage their own WeChat public numbers, give full play to the various functions of WeChat public numbers, and shorten the distance from readers. To enhance the participation of readers, pay attention to the attention of readers, enhance the consistency of fans, pay close attention to the operation of micro-stores under the premise of publicity, seize the opportunity of the times, and open up a new way of publishing marketing in the digital field.
【作者单位】： 华东师范大学出版社;
【分类号】：G239.22-F
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本文编号：1870510