国内女性时尚杂志装帧设计创新研究

发布时间：2018-05-10 19:41

本文选题：女性 + 时尚杂志　；参考：《河南大学》2012年硕士论文

【摘要】：西方女性时尚杂志已有几百年的历史，出版和文化环境已趋成熟。每个女性时尚杂志都有自己对装帧设计的态度，这些时尚杂志的装帧设计在一定程度上也有很大差别，追其原因，西方女性时尚杂志装帧设计在其表现手法上完全反映出该杂志的设计思维。因此，虽然是国际型杂志，但只看杂志的装帧设计，就能表现出自己的风格和魅力，这样才不会导致市场“同质化”的感觉。国外女性时尚杂志装帧设计能够得到很好的发展，是因其注重实用和艺术，并通过准确定位，以鲜明的个性立足于市场，来保持优势。国内女性时尚杂志的装帧设计，在这方面这是相当薄弱的，过多关注该杂志的商业模式，利润等问题。自1988年以来，《ELLE》与上海译文出版社，推出了《ELLE世界时装之苑》，开创了中国女性时尚杂志，，1993年的《时尚》作为本土第一本女性时尚杂志，中国有女性时尚杂志道路的发展仅仅过了不到二十年。但发展速度是惊人的，市场上的女性时尚杂志不断涌现，不论是杂志的厚度，还是纸张质量，这些杂志的印刷工艺和杂志的品质与国外同类杂志的质量相比毫不逊色，这似乎是一个热潮。然而，仔细品味，却发现几乎所有的出版物都是同一面孔，从封面，文字，图片，甚至规划和栏目也没有明显的不同。可见，我国女性时尚杂志的装帧设计仍处于国外同类杂志的模仿阶段，而且大多也只是只学其皮毛，在深度上没有做进一步的研究。据研究中心2009年1月的统计，国内女性时尚类杂志广告刊登额为2.90亿元，占各类杂志广告市场总份额的50.00%。因此，国内女性时尚杂志投资者，把杂志作为一种商品，都更关心的是时尚杂志商业价值的体现，能够把杂志做出有文化价值观念和思想特征内容总体体现的杂志很少，女性时尚杂志的有机组合形式固然是很小。若要在短期内获取最大回报，大多数女性时尚杂志是拷贝外国杂志，以一个简单的模仿和华丽打印，来得到读者和市场的经济回报。这种所谓"商品杂志"用以广告为盈利模式的美丽外衣来得到回报，很难承担女性时尚杂志在社会中的职责。本应正确引导女性消费时尚、促进女性健康生活理念和文化取向的出版物，目前甚至起到引导导向越来越庸俗化、物质化、功利化与同化的作用。然而，国内女性时尚杂志已经完全成为日常生活的城市消费指南和参考元素。特别是在近几年，国内国外杂志已通过版权合作和媒介集团，起到对时尚杂志市场上品种繁多的推动作用。版权所有杂志的合作，形成很大的影响，在市场上，国内的女性时尚杂志若想立足于当下，就需要装帧设计领先，适应时代，在激烈的竞争中研究和吸收国外先进的设计经验，形成属于自己的装帧设计的理念和风格。
[Abstract]:Western women's fashion magazine has a history of several hundred years, publishing and cultural environment has matured. Every women's fashion magazine has its own attitude towards binding design. To a certain extent, the design of these fashion magazines is also quite different. The design of western women's fashion magazine completely reflects its design thinking. Therefore, although it is an international magazine, it can show its own style and charm only by looking at its binding design, so as not to cause the feeling of "homogenization" of the market. Foreign women's fashion magazine binding design can get a good development because of its emphasis on practical and artistic, and through accurate positioning, with a clear personality based on the market, to maintain an advantage. The binding design of domestic women's fashion magazine is rather weak in this respect, too much attention to the magazine's business model, profit and other issues. Since 1988, "ELLE" and Shanghai Translation Publishing House have launched "ELLE World Fashion Garden", which founded Chinese women's fashion magazine. In 1993, "Fashion" was the first local women's fashion magazine. Less than 20 years have passed since the development of women's fashion magazines in China. However, the pace of development is amazing. Women's fashion magazines are constantly emerging in the market. Whether they are the thickness of magazines or the quality of paper, the printing process and quality of these magazines are no less than those of similar foreign magazines. This seems to be an upsurge. However, a closer look shows that almost all publications are the same face, from the cover, text, pictures, even planning and columns are not significantly different. It can be seen that the binding design of Chinese women's fashion magazines is still in the imitation stage of similar foreign magazines, and most of them only learn their fur, and do not do further research in depth. According to the statistics of the Research Center in January 2009, the amount of advertisements published in domestic women's fashion magazines was 290 million yuan, accounting for 50.005% of the total market share of all kinds of magazines' advertisements. Therefore, domestic women fashion magazine investors, who regard magazines as a commodity, are more concerned about the commercial value of fashion magazines, and few magazines can make magazines with cultural values and ideological characteristics in general. The organic mix of women's fashion magazines is, of course, small. To get the most out in the short term, most women's fashion magazines are copying foreign magazines to get the economic returns of readers and markets with a simple imitation and gorgeous print. In return for the beauty of advertising as a profitable model, the so-called "commodity magazines" are hardly responsible for women's fashion magazines in society. The publications which should correctly guide women's consumption fashion and promote the concept and cultural orientation of women's healthy life even play a leading role in vulgarization materialization utilitarianism and assimilation. However, the domestic women's fashion magazine has become the daily life of urban consumption guide and reference elements. Especially in recent years, domestic and foreign magazines have played a role in promoting the wide variety of fashion magazines through copyright cooperation and media groups. The cooperation of copyrighted magazines has a great impact. In the market, if domestic women's fashion magazines want to be based in the present, they need to lead the design of binding, adapt to the times, and study and absorb advanced foreign design experience in the fierce competition. Form their own concept and style of binding design.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TS881

【参考文献】