影响美国版Vogue杂志封面的利益集团（2006-2015）

发布时间：2018-05-14 16:43

本文选题：Vogue封面 + 宣传模式　；参考：《四川外国语大学》2017年硕士论文

【摘要】：Vogue杂志始建于1892年,通常是时尚、文化、审美以及消费的重要信息来源,拥有庞大的读者群,其影响力延伸到时尚、经济,甚至政治等诸多领域。Vogue享有时尚界“圣经”的盛誉,它的成功发展离不开封面的功劳。封面往往显示出一本杂志的基本基调,展示出其品味、趋势、目标读者等信息。Vogue封面涉及到诸多利益群体,这些利益群体对其提出不同的诉求。爱德华·赫尔曼(Edward S.Herman)和诺姆·乔姆斯基(Noam Chomsky)在著作《制造共识:大众传媒的政治经济学》中总结出了影响媒体的“宣传模式”:媒体公司(其规模、所有权集中化、股东财富水平和利润取向),作为媒体主要收入来源的广告,提供信息来源的政府、企业和受这些机构资助的专家,制约媒体的新闻批评以及“反共”。基于此种宣传模式,本文分析了影响美国版Vogue杂志封面形成的过滤器。因为“反共”因素在冷战之后对舆论的影响甚小,所以本文主要分三章对封面过滤器进行阐述。首先是利益追逐者。包括Vogue的所有者纽豪斯家族。家族私有企业的性质注定了它不断攫取利润的倾向;还包括提供Vogue主要收入来源的广告商。基于2006-2015年随机抽查的样本显示,广告页面平均占幅达63.38%。对广告商的严重依赖给了他们一定的话语权—对封面模特以及封面选题提出自己的要求。其次,对封面形成有决定性影响的是Vogue的信息来源,主要是现任主编安娜·温图尔(Anna Wintour)和Vogue体制化的作家。最后一层过滤是读者反应,主要是针对读者批评,Vogue做出的改变。本文旨在分析Vogue封面的权力操控并借助详细的分析和举例,能够对杂志封面的最终形成和信息的传播影响有更深刻理性的认识。
[Abstract]:Founded in 1892, Vogue magazine is often an important source of information about fashion, culture, aesthetics and consumption, with a large readership that extends to fashion, economics, and even politics. Vogue enjoys the biblical reputation of fashion. Its successful development can not be separated from the cover of the credit. The cover often shows the basic tone of a magazine, showing its tastes, trends, target readers and so on. Vogue covers involve a number of interest groups who have different demands on them. Edward S. Hermanand Noam Chomsky) in their book, creating consensus: the political economy of Mass Media, sums up the "propaganda model" that affects the media: media companies (their size, ownership centralization, Shareholders' wealth level and profit orientation, advertising as the main source of media revenue, governments, enterprises and experts funded by these organizations restrict the media's news criticism and "anti-Communist". Based on this model, this paper analyzes the filters that affect the cover of Vogue magazine in the United States. Since anti-Communist factors have little influence on public opinion after the Cold War, this paper mainly discusses the cover filter in three chapters. The first is the interest pursuer. Including the Vogue owner of the Newhouse family. The nature of the family-owned business has doomed it to a tendency to keep making profits; it also includes advertisers that provide Vogue's main source of revenue. Based on a random sample from 2006 to 2015, the average ad page was 63.38. The heavy reliance on advertisers gives them a voice-asking for cover models and topics. Secondly, the information sources of Vogue, mainly An Na Wintour (editor in chief) and Vogue writers, have a decisive influence on the cover formation. The last layer of filtering is the reader's response, mainly to criticism of the changes made by Vogue. The purpose of this paper is to analyze the power manipulation of Vogue cover, and with the help of detailed analysis and examples, we can have a more profound and rational understanding of the final formation of magazine cover and the dissemination of information.
【学位授予单位】：四川外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F271;F274;G239.712

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