互联网时代我国众筹出版发展探析

发布时间：2018-05-19 18:36

本文选题：众筹 + 众筹出版　；参考：《广西民族大学》2017年硕士论文

【摘要】：众筹出版是指组织或个人通过网络众筹平台开展的针对出版项目的大众筹资行为。近年来由于受到互联网的冲击,传统出版业正面临着严峻的挑战,迫切需要改革。众筹出版依托互联网平台,将传统出版与新兴的网络金融模式结合起来,打破了传统出版单向、封闭、静态的出版环境,为大众参与出版提供了平台。众筹出版与传统出版相比具有低门槛性、开放性、互动性等特点,对传统出版的生产方式、营销方式产生一定的变革,同时延伸了传统出版的产业链,对读者角色关系进行重塑,能够有效提高选题决策的科学性、规避出版风险、为小众图书的发展带来契机。众筹出版为出版业的转型发展提供了新思路,但这种出版形式在我国仍处于探索阶段,并不完全适应现实的社会环境,在实际运行过程中还存在着很多问题;加之我国众筹行业整体处于发展阶段,仍然面临诸如法律地位不明确、知识产权保护不利、平台知名度低等困境。众筹出版能否在我国获得长远的发展还需要进一步探索。为了保障众筹出版的长远发展,必须从完善相关法律法规、提高平台自身建设、革新出版物回报形式等方面入手,加强对消费者众筹意识的引导,力图使众筹出版成为我国出版业发展的新常态。
[Abstract]:Crowdfunding publishing refers to the public financing behavior of publishing projects carried out by organizations or individuals through the Internet crowdfunding platform. In recent years, the traditional publishing industry is facing severe challenges due to the impact of the Internet. Relying on the Internet platform, crowdfunding combines the traditional publishing with the emerging network financial model, breaks the traditional publishing one-way, closed, static publishing environment, and provides a platform for the public to participate in publishing. Compared with traditional publishing, crowdfunding publishing has the characteristics of low threshold, openness, interactivity and so on. It has brought about certain changes to the mode of production and marketing of traditional publishing, and has also extended the industrial chain of traditional publishing. Remolding the reader's role relationship can effectively improve the scientific nature of the topic selection, avoid publishing risks, and bring opportunities for the development of a small number of books. Crowdfunding publishing provides a new idea for the transformation and development of the publishing industry, but this publishing form is still in the exploratory stage in our country, which is not fully adapted to the real social environment, and there are still many problems in the actual operation process. In addition, China's crowdfunding industry as a whole is in the development stage, and still faces difficulties such as unclear legal status, unfavorable protection of intellectual property rights, low visibility of the platform, and so on. Whether crowdfunding publishing can obtain long-term development in our country still needs further exploration. In order to ensure the long-term development of crowdfunding publishing, we must improve the relevant laws and regulations, improve the construction of the platform itself, innovate the form of return on publications, and strengthen the guidance to consumers' awareness of crowdfunding. Try to make the mass-raising publishing become the new normal of the development of our country's publishing industry.
【学位授予单位】：广西民族大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G239.2

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