出版企业跨国并购模式及风险控制浅析——以凤凰传媒并购美国PIL项目为例

发布时间：2018-05-20 03:05

  本文选题：跨国并购 + 出版并购　； 参考：《中国出版》2015年14期

【摘要】：2013年开始,文化传媒产业掀起并购高潮,各类并购风生水起,跨国并购以其多项明显优势正成为出版业关注的热点,但其中亦存在各种风险。从国内最大跨国并购——凤凰传媒并购PIL项目的经验出发,结合其他典型案例,讨论跨国并购的模式、风险、难点、整合等问题。
[Abstract]:Since 2013, the culture media industry has set off a wave of mergers and acquisitions, and all kinds of mergers and acquisitions have become hot spots in the publishing industry for their obvious advantages, but there are also various risks. Based on the experience of China's largest cross-border M & A (PIL) project, combined with other typical cases, this paper discusses the mode, risk, difficulty and integration of cross-border M & A.
【作者单位】： 江苏凤凰出版传媒集团;
【分类号】：G239.2-F
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本文编号：1912900