基于社交化媒体用户层看出版活动形态的逆向化再造

发布时间：2018-05-20 21:20

  本文选题：社交化媒体 + 用户行为层　； 参考：《科技与出版》2017年06期

【摘要】：随着社交化媒体的普及与发展,用户为中心的理念对于出版活动产生新的改造力量,传统出版面临新一轮的逆向化创新挑战。面对社交化媒体的强势来袭,传统出版集团应明确社交化媒体环境中的新生态与用户行为特点,主要从姿态、定位、引导三大角度进行新一轮的流程再造,充分利用社交平台优势为其寻求受众、细分群体并深入引导,化被动改革为主动创造。与此同时出版活动形态的转型也对用户行为层缔造出新需求,如何完成新一轮媒介依赖回归、实现用户思维前置,并在新旧出版环境竞合趋势下坚持自我维护与建构也是对传统出版活动流程再造提出的长远要求。
[Abstract]:With the popularity and development of social media, the concept of user-centered has produced a new power to reform publishing activities. Traditional publishing is facing a new round of reverse innovation challenges. In the face of the strong attack of social media, the traditional publishing group should make clear the new ecological and user behavior characteristics in the social media environment, mainly from the three angles of posture, orientation and guidance for a new round of process reengineering. Make full use of the advantage of social platform to seek audience, subdivide the group and guide deeply, transform passive reform into active creation. At the same time, the transformation of publishing activity also creates a new demand for user behavior, how to complete a new round of media dependence regression, to achieve user thinking, It is also a long-term requirement for traditional publishing process reengineering to insist on self-maintenance and construction under the trend of competition between new and old publishing environment.
【作者单位】： 北京师范大学;
【分类号】：G230
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本文编号：1916278