美国出版商协会组织架构及其功能研究

发布时间：2018-05-21 06:56

本文选题：美国出版商协会 + 组织架构　；参考：《武汉大学》2017年硕士论文

【摘要】：当前是我国出版业快速发展且面临剧烈变革的时代,只有加强行业管理、行业指引,才能促进出版业的进一步发展。而在其过程中,出版行业协会的作用至关重要。随着出版行业市场经济化程度加深,出版行业协会的重要性会不断显现出来。在出版行业协会的建设过程中,组织架构是功能设置的"外衣",功能设置是组织架构的内核,这两者都是协会发展战略的产物,但也共同为发展战略提供实施基础。在全球范围内,无论是组织架构方面还是功能方面,美国出版商协会都是一个很好的参照物和借鉴对象。当前对出版行业协会的研究中,没有对美国出版商协会的组织架构和功能建设情况进行详细的个案研究,这为本文提供了研究空间。因此,本文选取了美国出版商协会的组织架构及其功能作为研究分析对象,分析其组织架构的设计依据和结果,探讨其功能设置的具体内容,并据此对比我国出版行业协会,针对组织架构和功能设置两个方面的问题提出启示。本文共分为五个部分。第一部分从研究背景与研究意义入手,通过整理与行业协会和中外出版行业协会相关的文献内容,对行业协会的定义、性质、特点、功能进行界定,并梳理了中外出版行业协会的对比研究,得出两者间的起源差别和组织体系差别。第二部分主要介绍美国出版商协会(AAP)的概况,通过考证其诞生和背景、归纳其基本工作、分析其会员机制、总结其特性,从四个方面来阐明AAP的基本情况。第三部分借用组织架构理论为基础,以组织架构的"设计依据——具体内容"为逻辑,从两个方面深入分析AAP组织架构。设计依据包括同类协会架构参考,以及外部环境和协会战略的要求。具体内容则涉及部门设置、部门职能规划与界定和运转流程。第四部分详细分析了 AAP的功能。协会功能可以分为行业维护功能和行业发展功能,但是该部分从AAP功能的生发来源入手,将协会功能进一步细分为维权服务功能、行业自律功能、行业规划与促进功能和信息服务功能,并对此展开分析。第五部分通过将美国出版商协会与我国出版行业协会就组织架构和功能两个方面进行对比,试图为我国出版行业协会建设总结出一些启示。
[Abstract]:At present, the publishing industry in our country is developing rapidly and facing drastic changes. Only by strengthening the industry management and industry guidance can we promote the further development of the publishing industry. And in its process, the publishing industry association's function is very important. With the deepening of the publishing industry market economy, the importance of publishing industry associations will continue to appear. In the process of construction of publishing industry association, organizational structure is the "coat" of function setting, and function setting is the core of organizational structure. Both of them are the product of the association's development strategy, but they also provide the basis for the implementation of the development strategy. All over the world, the American Publishers Association is a good reference and reference for both organizational and functional aspects. At present, there is no detailed case study on the organizational structure and function construction of American Publishers Association in the research of publishing industry association, which provides the research space for this paper. Therefore, this paper selects the organization structure and its function of the American Publishers Association as the research object, analyzes the design basis and the result of its organization structure, probes into the concrete content of its function setting, and compares the publishing industry association of our country accordingly. Two aspects of the organizational structure and function set up for inspiration. This paper is divided into five parts. The first part begins with the background and significance of the research, and defines the definition, nature, characteristics and functions of the trade association by sorting out the literature contents related to the trade association and the Chinese and foreign publishing industry associations. And combed the Chinese and foreign publishing industry association contrast research, obtains the origin difference and the organization system difference between the two. The second part mainly introduces the general situation of American Publishers Association (AAP), through textual research its birth and background, induces its basic work, analyzes its membership mechanism, summarizes its characteristic, from four aspects to elucidate the basic situation of AAP. The third part uses the theory of organizational structure as the basis, taking the "design basis-specific content" of the organizational structure as the logic, and deeply analyzes the organizational structure of AAP from two aspects. The design basis includes the reference of the same kind of association structure, as well as the external environment and the requirements of the association strategy. The specific content involves the department establishment, the department function plan and the definition and the operation flow. The fourth part analyzes the function of AAP in detail. The function of association can be divided into industry maintenance function and industry development function, but this part starts with the origin of AAP function, and further subdivides the function of association into the function of safeguarding rights service, the function of industry self-discipline. Industry planning and promotion function and information service function, and the analysis of this. The fifth part compares the organizational structure and function between the American Publishers Association and the Chinese Publishing Industry Association, and tries to sum up some enlightenment for the construction of the publishing industry association in China.
【学位授予单位】：武汉大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G239.712

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