从视觉心理看时尚杂志封面营销

发布时间：2018-05-21 07:42

本文选题：视觉心理 + 时尚杂志　；参考：《暨南大学》2010年硕士论文

【摘要】： 科技的发展与消费观念的改变带来了视觉传播的发展与视觉消费的繁荣,在人们日益膨胀的视觉“盛宴”的欲望需求下,时尚杂志行业的竞争已然进入了一个封面视觉的角逐时代。“图像就是权力”,时尚杂志的封面视觉元素各司其职,形成一种视觉的营销力量。本文从视觉心理的角度出发,提出了时尚杂志的“封面营销”,结合读者调查与实际情况论证封面营销的依据,并分别对封面人物、导读、标识、色彩、装帧进行了其营销力的论述。在此基础上,结合格式塔心理学与视觉思维等理论,从视觉心理分析封面营销的认知原理。最后,结合上述的研究成果与论述提出了封面营销的设计整体原则与建议。封面营销设计的实际制约很多,封面永远是一个应在实践中反复论证的命题,本文在这里做了初步的探索。
[Abstract]:The development of science and technology and the change of consumption concept bring about the development of visual communication and the prosperity of visual consumption. The competition in the fashion magazine industry has entered an era of competition for cover vision. "Image is power", fashion magazine cover of the visual elements of their respective functions, forming a visual marketing force. From the angle of visual psychology, this paper puts forward the "cover marketing" of fashion magazine, and proves the basis of cover marketing according to the readers' investigation and the actual situation, and separately gives the cover characters, guides, signs, colors, etc. Binding of its marketing power is discussed. On this basis, combining the theory of Gestalt psychology and visual thinking, this paper analyzes the cognitive principle of cover marketing from visual psychology. Finally, combined with the above research results and discussion, the overall design principles and suggestions of cover marketing are put forward. There are many practical constraints on the design of cover marketing, and the cover is always a proposition that should be proved repeatedly in practice. This paper makes a preliminary exploration here.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G237.5-F

【引证文献】