传媒产业化背景下高校学报的转制与专业化发展研究

发布时间：2018-05-24 08:42

本文选题：传媒产业化 + 高校学报　；参考：《华中农业大学》2010年硕士论文

【摘要】： 高校学报一直以来被视为高校教学科研活动的窗口,在加强学术交流、促进科技发展、发现和培养人才等方面起到过非常重要的作用。但是随着社会主义市场经济的迅猛发展,文化体制改革的逐步深入,高校学报的办刊环境发生了很大变化,以往那种“千刊一面”的综合性办刊模式已经不能适应飞速发展的信息时代对专业化的要求,专业学术信息的出版竞争也使得高校学报失去了发展的空间。在这种形势下高校学报应该如何进行改革以及走怎样的发展道路才能紧跟时代的步伐,发挥其应有的作用,已经成为亟待研究的课题。本文在此背景下探究高校学报转制与走专业化发展道路的必要性,并从我国高校学报所存在的现实条件出发,提出切实可行的发展方向及对策建议,为高校学报相关管理部门制定政策及有效管理提供参考。新制度经济学、公共选择理论在宏观政策上为高校学报的体制改革提供理论上的支持,管理学中的市场细分与市场定位理论为高校学报的专业化改革指明了方向,运用高等教育理论来指导高校学报转制与专业化改革,优化高校的教育资源配置,提高学报资源的利用效率和效益,使学报创造更大的价值。国家《关于深化文化体制改革的若干意见》发布实施以来,新闻出版领域的体制改革成为文化体制改革的重点,并且陆续出台了一系列相关政策,为高校学报的转制与专业化改革提供了政策上的依据。本文在查阅了国内外关于高校学报以及部分学术期刊研究文献的基础上,对全国部分重点院校、一般本科院校以及高职高专等学校的学报开展了问卷调查,了解到目前高校学报的办刊现状和所面临的一些问题,分析高校学报进行专业化改革的必要性。从我国高校学报所处的大环境出发,着眼于高校学报与高校发展以及期刊产业发展之间的相互关系,在文化产业发展系统与高校发展两大系统中对高校学报进行专业化的定位。通过对国内外成功办刊经验的分析,提出我国高校学报转制与专业化发展的思路,我国高校学报应充分学习和借鉴西方发达国家的先进理念和经营模式,深化办刊体制机制的改革,树立精品意识与专业化的办刊理念,改变旧的办刊模式,根据学校的不同特色与优势决定学报的转型方向。并提出通过政府主导型联合办刊、组建杂志社以及市场引导下优胜劣汰式专业化发展等模式来促进高校学报的良性发展。
[Abstract]:College journals have always been regarded as the window of teaching and research activities in colleges and universities. They have played a very important role in strengthening academic exchanges, promoting the development of science and technology, discovering and cultivating talents, and so on. However, with the rapid development of the socialist market economy and the gradual deepening of the reform of the cultural system, great changes have taken place in the running environment of university journals. In the past, the comprehensive running mode of "thousands of journals on one side" has been unable to adapt to the requirement of specialization in the rapidly developing information age, and the publishing competition of specialized academic information has also made the university journals lose the space for development. Under this situation, how to carry out the reform and what way of development should be taken in order to keep up with the pace of the times and play its due role has become an urgent task to be studied. Under this background, this paper probes into the necessity of transforming university journals and taking the road of professional development, and based on the realistic conditions existing in the journals of colleges and universities in China, puts forward the feasible development direction and countermeasures and suggestions. To provide reference for the relevant management departments of university journals to formulate policies and effective management. The new institutional economics and the theory of public choice provide theoretical support for the reform of the university journal system in macro policy. The theory of market segmentation and market orientation in management has pointed out the direction for the professional reform of university journals. The theory of higher education is used to guide the reform of university journal system and specialization, to optimize the allocation of educational resources, to improve the efficiency and benefit of the utilization of journal resources, and to create greater value for journals. Since the publication and implementation of the State's "opinions on deepening the Reform of the Cultural system", the reform of the system in the field of press and publication has become the focus of the reform of the cultural system, and a series of related policies have been introduced one after another. It provides the policy basis for the reform of university journals. On the basis of consulting the domestic and foreign academic journals and some research documents of academic journals, this paper carries out a questionnaire survey on the journals of some key universities, general undergraduate colleges and higher vocational colleges in China. This paper analyzes the necessity of professional reform of university journals by understanding the present situation of running journals of colleges and universities and some problems they face. Based on the general environment of university journals in China, this paper focuses on the relationship between university journals and the development of colleges and universities as well as the development of periodical industries, and puts forward the orientation of the specialization of university journals in the two systems of cultural industry development and university development. Based on the analysis of the successful running experience at home and abroad, this paper puts forward the train of thought of the transformation and professional development of the journals of colleges and universities in China. The journals of colleges and universities in our country should learn from the advanced ideas and management models of the developed countries. It is necessary to deepen the reform of the publishing system and mechanism, to establish the consciousness of fine works and the idea of specialization, to change the old mode of running journals, and to decide the transformation direction of journals according to the different characteristics and advantages of the schools. The paper also puts forward the mode of promoting the benign development of university journals through the combination of government-led journals, the establishment of magazines and the specialized development of survival of the fittest under the guidance of the market.
【学位授予单位】：华中农业大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G237.5

【引证文献】