从解构视角分析时尚杂志设计

发布时间：2018-05-24 10:07

本文选题：时尚杂志 + 解构设计手法　；参考：《东华大学》2010年硕士论文

【摘要】：当代时尚杂志的最大风格特征之一,在于其内在构成元素的解构性。解构的产生,实质上是对理性主义设计理念和结构主义设计风格的一种反叛。然而正是这种独树一帜的风格类型,契合了时尚杂志其先天具备的创意需求。作为一种现代都市重要的文化现象,时尚杂志已经引起了一些学者的关注。时尚杂志中的佼佼者《VOGUE》杂志,作为一种视觉文化产物,获得了国际时尚杂志知名传媒品牌地位。国内研究的时尚类杂志中,对于《VOGUE》的研究尚处于相对空白的情况。另一方面,在杂志媒介的视觉传播过程中,视觉形象作为传播中信息的重要载体,是杂志的灵魂和核心。解构主义理念和设计手法是当代平面设计的主流理念和主要手法之一。目前对时尚类杂志的研究课题中,从解构主义设计视角来诠释时尚杂志的视觉形象呈现,鲜有前例。本文旨在通过对《VOGUE》杂志的实例分析,解析出解构主义设计理念在时尚杂志中的不同表现,考察其中蕴含的设计风格和美学特征,并对当代中国时尚杂志的设计艺术作出创新性探索。本文首先介绍了解构主义哲学基础及其对时尚杂志设计的影响。在此基础上运用实例分析、比较研究等方法,对解构主义时尚杂志设计及其元素(文字、图形与图片、材料、印刷技术、形式与意蕴等方面)进行了分析和归纳,最后在对解构主义时尚杂志设计经验总结的基础上,提出促进我国时尚杂志设计发展的创新性建议。时尚杂志设计艺术的进步,源于观念的更新。时尚杂志设计中的解构设计手法,强调时尚杂志的五感和时尚杂志设计的物质性、时间性和空间性,反对简单化、模式化。在造型设计的构图中,吸收其他艺术和自然科学的概念,如夸张、片断、折射、裂变、变形等；用非传统的方法运用传统,刻意制造出各种矛盾,如：断裂、错位、扭曲、矛盾共处等,把传统的构件组合在新的情景中,让人产生复杂的联想,目的是创造出新意义。笔者认为,解构主义设计理念及其设计手法,符合新世纪的潮流趋势。解构设计传承了时尚杂志原有的艺术美感,符合大众的审美经验,另一方面,解构设计理念也给时尚杂志设计师提供了广阔的发挥空间,让杂志设计师在满足杂志经济性和实效性的同时,又创造了新的设计形式和设计作品。这两方面的优势,都使得解构设计手法在时尚杂志设计中日益成为主流手段之一。因此,笔者相信本文所要论述的解构设计手法正是解决时尚杂志设计市场僵局的最有效的手法之一,只有解构主义才能打破现在杂志设计市场上多以明星照片做“拿来主义”操作而造成的时尚杂志千篇一律形象所造成的僵局。
[Abstract]:One of the greatest stylistic features of contemporary fashion magazines lies in the deconstruction of their internal constituent elements. The emergence of deconstruction is essentially a rebellion against rationalist design ideas and structuralist design styles. However, it is this unique style type that fits fashion magazines' innate creative needs. As an important cultural phenomenon in modern cities, fashion magazines have attracted the attention of some scholars. As a visual cultural product, VOGUE magazine, one of the leading fashion magazines, has gained the status of international fashion magazine famous media brand. In domestic fashion magazines, the study of VOGUE is still relatively blank. On the other hand, in the visual communication process of magazine media, visual image, as an important carrier of information, is the soul and core of magazine. Deconstruction is one of the main ideas and methods of contemporary graphic design. At present, in the research of fashion magazines, there are few precedents to interpret the visual images of fashion magazines from the perspective of deconstruction design. The purpose of this paper is to analyze the different manifestations of deconstruction design concept in fashion magazines by analyzing the examples of VOGUE magazine, and to investigate the design style and aesthetic characteristics contained therein. And to contemporary Chinese fashion magazine design art to make innovative exploration. This paper first introduces the philosophical basis of deconstruction and its influence on fashion magazine design. On the basis of this, the design of deconstruction fashion magazine and its elements (text, graphics and pictures, materials, printing technology, form and implication, etc.) are analyzed and summarized by using the methods of case analysis and comparative study. Finally, on the basis of summing up the experience of deconstruction fashion magazine design, the author puts forward some innovative suggestions to promote the development of Chinese fashion magazine design. The development of fashion magazine design art originates from the renewal of ideas. The deconstruction design technique in fashion magazine design emphasizes the five senses of fashion magazine and the materiality, time and space of fashion magazine design, and opposes simplification and pattern. In the composition of modeling design, other concepts of art and natural science, such as exaggeration, fragment, refraction, fission, deformation, etc. In order to create a new meaning, the traditional components are combined in the new situation to create complex associations. The author thinks that the deconstruction design idea and its design method accord with the trend of the new century. Deconstruction design inherits the original aesthetic sense of fashion magazine and conforms to the aesthetic experience of the public. On the other hand, deconstruction design concept also provides wide scope for fashion magazine designers. So that magazine designers to meet the economic and effectiveness of the magazine, but also create a new design form and design works. These two advantages make deconstruction design in fashion magazine design increasingly become one of the mainstream means. Therefore, the author believes that the deconstruction design technique discussed in this paper is one of the most effective ways to solve the deadlock of fashion magazine design market. Only deconstruction can break the deadlock caused by the stereotyped image of fashion magazines in the magazine design market.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G237.5

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