HNWY出版社选题项目负责制研究

发布时间：2018-05-28 15:03

本文选题：HNWY出版社 + 选题项目　；参考：《中南大学》2011年硕士论文

【摘要】：出版社选题项目责任机制管理问题,是出版资源领域研究的一个重要理论课题和实践课题。出版社选题项目管理,筹划、组织、维护各环节都充满了复杂性,科学合理的构建出版社选题项目责任机制体系,必将是出版社管理的手段、方式、程序创新首要解决的问题。出版社选题项目责任机制管理强调“顾客需求导向",推行“以选题策划为中心的项目负责制”,改进绩效管理,激发员工积极性和创造性,立项的选题项目必须具有明确的社会效益或较高的经济效益目标,引导作者和编辑共同开发各类出版物,积极为读者提供人性化的售后服务及相关手段,有利于提高出版社选题项目责任机制管理各环节的运行效率。本研究首先分析组织结构与目标管理理论,包括组织结构理论概述、目标管理理论概述等方面。其次,研究选题项目负责制管理模式,对我国出版社业态展开分析,讨论出版社功能工作特点,分析出版社选题项目负责制要求与实施。再次,展开HNWY出版社选题项目负责制的可行性研究,主要包括：外部环境分析、内部环境分析、以及可行性分析三个组成部分。最后,基于以上关于出版社选题项目负责制从提出问题到解决问题等流程的讨论,从整体上进行HNWY出版社实施选题项目负责制的方案设计,主要包括以下五个方面的具体方案,分别是：基于选题项目负责制的组织机构调整、企业文化调整、ERP建设、薪酬政策调整、绩效管理调整。
[Abstract]:It is an important theoretical and practical subject in the field of publishing resources to manage the responsibility mechanism of selected topics in publishing houses. The management, planning, organization and maintenance of the selected topic project of the publishing house are full of complexity. The scientific and reasonable construction of the responsibility mechanism system of the selected topic project of the publishing house will be the most important problem to be solved by the means, the way and the procedure innovation of the publishing house management. The management of project responsibility mechanism of publishing house emphasizes "customer demand orientation", implements "project responsibility system centered on topic selection planning", improves performance management, and stimulates staff's enthusiasm and creativity. The project must have clear social benefits or higher economic benefits, guide the authors and editors to jointly develop various kinds of publications, and actively provide the readers with humanized after-sales service and related means. It is propitious to improve the running efficiency of the management of the project responsibility mechanism of the publishing house. This study first analyzes the theory of organizational structure and objective management, including the overview of organizational structure theory, objective management theory and so on. Secondly, this paper studies the management mode of project responsibility system, analyzes the publishing industry of our country, discusses the characteristics of the publishing house's function, and analyzes the requirements and implementation of the project responsibility system of the selected topic of the publishing house. Thirdly, the feasibility study of the project responsibility system of HNWY Publishing House is carried out, which includes three parts: external environment analysis, internal environment analysis and feasibility analysis. Finally, based on the above discussion on the process of publishing house project responsibility system from raising problems to solving problems, the overall project design of HNWY publishing house to implement the project responsibility system of selected topics is carried out, which mainly includes the following five specific plans. They are: organization adjustment based on project responsibility system, enterprise culture adjustment ERP construction, salary policy adjustment, performance management adjustment.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G232

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