馆配市场的格局与地方出版社的发展策略

发布时间：2018-05-28 17:43

本文选题：馆配市场 + 京版社　；参考：《图书馆杂志》2015年03期

【摘要】：我国出版业形成了"京版社"和"地方社"两支力量博弈的格局,但目前在馆配市场中,地方社与京版社的馆配市场份额还有较为明显的差距。文章依据850所采样图书馆入藏的2005-2014年出版的中文纸质图书数据的资料进行统计,分析了目前我国馆配市场的竞争格局分布,地方社与京版社的馆配市场份额变化趋势以及差异,认为京版社与地方社馆配具体差异表现为图书定价、单品种馆配册数、馆配结构、馆配新书更新率等方面,据此提出地方社相应的馆配市场策略。
[Abstract]:The publishing industry of our country has formed the pattern of "Beijing edition society" and "local society", but in the library distribution market at present, the market share of the local society and the Beijing edition society still has obvious disparity. Based on the data of 850 libraries collected from 2005 to 2014 and published in Chinese paper books, this paper analyzes the distribution of competition pattern of library distribution market in China, the changing trend and difference of the market share between local and Beijing libraries. It is considered that the differences between Beijing and local libraries are as follows: book pricing, the number of books assigned, the structure of library distribution, the update rate of new books, and so on. Accordingly, the corresponding market strategies of local societies are put forward.
【作者单位】：武汉大学信息管理学院;
【分类号】：G239.22;G253

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