湖南省新教材公司销售人员薪酬管理体系研究

发布时间：2018-05-30 11:38

本文选题：销售人员 + 薪酬体系　；参考：《湖南大学》2012年硕士论文

【摘要】：人才是企业必不可少的资源，确保企业持续发展的关键在于使得人力资源发挥最大效能。因此，作为与人力资源最密切相关的问题之一，薪酬问题被越来越多的管理者所重视。如何运用薪酬管理来实现对员工的有效激励，是值得管理者认真思考和研究的问题。作为湖南出版集团下属的一家教材公司，湖南省新教材公司也面临着员工（尤其是销售人员）的薪酬激励问题。本文对湖南省新教材公司销售人员薪酬管理体系进行研究。首先，文章综述了已有薪酬管理研究的现状，回顾了薪酬管理的相关理论，，这包括对薪酬管理的界定、主要的薪酬理论和主要的薪酬激励理论；然后介绍了湖南省新教材公司的基本状况、营销人员薪酬管理现状，并总结了所存在的问题；基于已有的相关理论，结合本公司的现状，本文对湖南省新教材公司的营销人员薪酬管理体系进行了重构，这主要包括薪酬的调查和薪酬的设计两个方面，其中薪酬体系设计包括工作分析、岗位评价、薪酬定位、薪酬调整等方面；最后提出了实施全新的薪酬管理体系的具体措施，提出应当分步骤实施该全新的薪酬管理体系，并应当对该体系定期进行评审；同时文章提出了新方案实施过程中的保障措施和配套设施，这包括观念的转变、组织和制度的保障、加强企业宣传与员工的沟通、营造激励的企业文化氛围、保障透明化的薪酬支付等。论文最后对文章的研究进行了总结，并对下一步的深入研究进行了展望。文章解决了湖南省新教材公司销售人员的薪酬管理问题，为企业实际开展薪酬管理提供了有益的探讨和科学理论的支撑。
[Abstract]:Talent is an indispensable resource for an enterprise. The key to ensure the sustainable development of an enterprise is to maximize the effectiveness of human resources. Therefore, as one of the most closely related issues with human resources, the issue of compensation has been paid more and more attention by managers. How to use the salary management to realize the effective incentive to the staff is a problem worthy of careful consideration and study by the manager. As a teaching material company of Hunan Publishing Group, Hunan New textbook Company also faces the problem of salary incentive for its employees (especially sales staff). This article carries on the research to the Hunan Province new teaching material company sales personnel salary management system. First of all, the article summarizes the existing research status of salary management, reviews the relevant theories of compensation management, including the definition of compensation management, the main salary theory and the main salary incentive theory; Then introduced the Hunan Province new teaching material company's basic condition, the marketing personnel salary management present situation, and summarized the existence question, based on the existing correlation theory, unifies this company's present situation, This paper reconstructs the salary management system of the new teaching material company in Hunan Province, which mainly includes two aspects: salary survey and salary design, including job analysis, job evaluation, compensation positioning, etc. Finally, the author puts forward the concrete measures to implement the new salary management system, and puts forward that the new salary management system should be implemented step by step, and the system should be reviewed regularly. At the same time, the article puts forward the safeguard measures and supporting facilities in the process of implementing the new plan, which include the change of concept, the guarantee of organization and system, the strengthening of communication between enterprise propaganda and staff, and the creation of encouraging corporate culture atmosphere. Guarantee transparent payment of salary, etc. At the end of the paper, the research is summarized, and the further research is prospected. This paper solves the problem of salary management of sales staff in Hunan New textbook Company, and provides a beneficial discussion and scientific theory support for the actual development of salary management in enterprises.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G231

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