出版社对区域馆配商营销政策的策略研究

发布时间：2018-05-30 11:59

  本文选题：出版社 + 区域馆配商　； 参考：《编辑之友》2017年10期

【摘要】：在图书市场不景气的情况下,研究出版社对区域馆配商营销政策,有助于改善区域馆配商经营现状。文章运用网络调查法和文献调查法对区域馆配商的发展现状及出版社对区域馆配商营销政策实施进行分析,指出区域馆配商在出版社营销政策的引导下,收益日渐萎缩,市场话语权逐渐向中盘商转移,市场分层化日渐明显的实质。文章提出出版社应转变思想观念,加强沟通,组建联盟;开展多层次的深度合作共赢的商业运行模式;将单一的以量定价政策改变为多元化的分阶激励措施等建议,为出版社、区域馆配商营造广阔的发展空间。
[Abstract]:In the situation of book market depression, it is helpful to improve the current situation of regional library distribution business by studying the marketing policy of regional library distributor by publishing house. This paper analyzes the current situation of the development of regional library distributors and the implementation of regional library distribution marketing policy by means of network survey and literature survey, and points out that under the guidance of publishing house marketing policy, the profits of regional library distributors are shrinking day by day. The market discourse power gradually transfers to the middle market merchant, the market delamination becomes more and more obvious essence. The paper suggests that publishing houses should change their ideas, strengthen communication, form alliances, carry out multi-level and in-depth cooperation and win-win business operation mode, change the single quantitative pricing policy into diversified incentive measures, and so on. Regional library distributor to create a broad space for development.
【作者单位】： 河南经贸职业学院图书馆;
【分类号】：G239.2-F
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本文编号：1955223