传统出版企业数字出版创新研究

发布时间：2018-05-31 02:18

本文选题：数字出版 + 技术创新　；参考：《北京理工大学》2015年博士论文

【摘要】：数字化信息时代的到来,推动了数字出版这一新兴产业的形成与发展。数字出版所具有的成本低、环保度高、流通性强、更新速度快、传播面广等特性使得其在极快的发展时间内迅速占领了大部分出版市场,得到了消费者的普遍认可。这一发展趋势也使得传统出版企业做出了转型的思考。与此同时,这一新兴产业所蕴含的巨大发展潜力也促使了各大商家企业纷纷投入到市场竞争中来,为数字出版产业链的形成添砖加瓦,反向推动传统出版企业数字出版创新的进程与速率。本文采用定量研究与定性研究相结合的方式,综合运用比较分析法、案例分析法、文献分析法、归纳演绎法、回归分析、博弈论等科学的研究方法,在充分认识数字出版的基础上,对传统出版企业数字出版创新影响因素、技术创新、产品创新以及商业模式创新进行多方面、多角度的深入研究,较为系统的提出了传统出版企业数字出版创新应用理论框架,最后在整体研究的基础上得出文章结论,并通过分析阐述,提出国家主管机构、传统出版企业在数字出版转型过程中具体实施建议。本文第一章首先对研究背景和问题的提出做出了说明。一方面从企业实践的角度,阐述数字出版创新的现实背景。着重分析社会经济、技术条件导致需求的变化,约束数字出版的必然性;从国际经济竞争和文化竞争视角阐述数字出版的必要性。同时结合目前国内外数字出版的比较分析,特别强调由于我国的数字出版正处于初期起步阶段,加上传统模式影响、起步基础薄弱、创新动力不足等因素制约,更加凸显了数字出版创新工作的难度。另一方面,从理论层面指出目前关于数字出版创新的系统研究还很匮乏,对于产业的发展认识还不够深刻,因此本文在填补理论研究空白方面具有一定的推动意义。本文第二章主要介绍关于创新、企业创新及数字出版创新方面的国内外研究成果。首先归纳总结了国内外专家学者们对于创新和企业创新的系统研究;其次梳理了现阶段数字出版已有的创新理论和观点;本着从一般到具体的研究思路,系统的对现有的研究成果做以详细的阐释和解读,从而寻找和确定本文的理论研究基点:着眼于传统出版企业数字出版创新影响因素分析、技术创新、产品及商业模式创新等具体研究内容。本文第三章是对我国传统出版企业数字出版创新的影响因素分析。借助较为成熟的创新影响因素分析理论模型,通过实际的调查问卷,借助数学的统计和分析方法,从企业外部和内部的双重影响因素入手,客观分析传统出版企业在数字出版创新实践中,各影响因素的作用权重,并重点选取资金投入和人才要素,建立影响因素数学模型,进而加以效用验证,提出具体的实施建议。本文第四章针对传统出版企业数字出版创新中的技术创新内容进行分析和研究。主要分为三个部分:首先对现有技术状况进行细致分析;其次,就传统出版企业技术创新的范式提出建议;在此基础上,借助基础的技术创新理论,提出数字出版技术创新的方向,最后进行本章小结。本文第五章着重对数字出版产品创新进行研究。数字出版产品创新是目前传统出版企业面临最为严峻的考验,是数字出版长久可持续发展以及实现产业目标的基础保障。本章首先从产品的本质分析角度,通过与传统出版产品以及数字出版产品现状的比较分析入手,结合用户需求变化的深刻解读,提出数字出版产品创新的内容,并面向运营的需求,特别提出数字产品描述属性模型,从而对数字出版产品创新提供可借鉴的方式和方法,推动产业的发展和进步。本文第六章是对数字出版商业模式创新的研究。借助成熟的商业模式创新理论,分析和比较现有商业模式,运用博弈论的方法,提出传统出版企业数字出版商业模式创新的设计方法、模式选择及实施路径。并以新品数字图书为例,设计和展示B2B电子商务模式的可行性。本文第七章为全文的总结及政策建议。通过整体的研究,首先建议政府应该站在市场经济的基本原则下,对传统出版企业的转型创新,给与适度引导和保障。肯定和接受政府相关主管部门对产业提供导向和前期扶持工作,并进一步建议强化基础产业标准的建设和规范工作;其次对众多的传统出版企业,建议充分认识到数字出版的必然趋势,尽一切可能抢占市场先机,同时提出协同和优势定位的战略建议,以期实现巩固和发展核心竞争力的经营目标。
[Abstract]:The advent of the digital information era has promoted the formation and development of the new industry of digital publishing. Digital publishing has the characteristics of low cost, high environmental protection, strong circulation, rapid renewal and wide spread, which make it rapidly occupy the large part of the publishing market in the rapid development time, which has been widely recognized by the consumers. The development trend also makes the traditional publishing enterprises make the thinking of transformation. At the same time, the great potential for the development of this new industry has also prompted the big business enterprises to put into the market competition, the formation of the digital publishing industry chain, the reverse drive the process and speed of the traditional publishing enterprise digital publishing innovation. Based on the combination of quantitative research and qualitative research, this paper uses comparative analysis, case analysis, literature analysis, inductive deduction, regression analysis, game theory and other scientific research methods. On the basis of fully understanding digital publishing, the influence factors, technological innovation and product creation of traditional publishing enterprise digital publishing are made. The new and business model innovation in many aspects, multi angle in-depth study, more systematically put forward the traditional publishing enterprise digital publishing innovation application theory framework, finally on the basis of the overall research, draw the conclusion of the article, and through the analysis and exposition, put forward the state authority, the traditional publishing enterprises in the process of digital publishing transformation process. Chapter 1 of this article first explains the background and problems of the research. On the one hand, from the perspective of enterprise practice, it expounds the realistic background of the innovation of digital publishing. It focuses on the analysis of the changes in the social economy, the change of the technical conditions and the necessity of restricting the digital publishing, and expounds from the perspective of international economic competition and cultural competition. The necessity of digital publishing, at the same time, combined with the comparative analysis of digital publishing at home and abroad, especially emphasizes that China's digital publishing is in the initial stage, with the influence of traditional mode, weak start foundation, lack of innovation power and other factors, which highlights the difficulty of the innovation of digital publishing. On the other hand, from the theoretical level The second chapter mainly introduces the domestic and foreign research achievements on innovation, enterprise innovation and digital publication innovation. First, it introduces the research achievements on innovation, enterprise innovation and digital publication innovation. This paper summarizes the systematic research on innovation and enterprise innovation by experts and scholars at home and abroad. Secondly, it combs the existing innovation theories and views of digital publishing at the present stage, and gives a detailed explanation and interpretation of the existing research results from the general to specific research ideas, so as to find and determine the basis of the theoretical research of this article: The third chapter is the analysis of the influencing factors on the innovation of digital publishing in Chinese traditional publishing enterprises. The analysis of the influence factors on the innovation of digital publishing in Chinese traditional publishing enterprises. The method of statistics and analysis helps to analyze the influence factors of the traditional publishing enterprises in the digital publishing innovation practice from the dual influence factors of the external and internal factors of the enterprises. The fourth chapter analyzes and studies the technological innovation in the innovation of the traditional publishing enterprise's digital publishing. It is divided into three parts: first, it analyzes the present technical situation carefully. Secondly, it puts forward some suggestions on the paradigm of the traditional publishing enterprise technology innovation; on this basis, the basic technology innovation theory is put forward. The fifth chapter of this paper focuses on the research on the innovation of digital publishing products. The innovation of digital publishing products is the most severe test for the traditional publishing enterprises at present. It is the basic guarantee for the sustainable development of digital publishing and the realization of the goal of production. In essence analysis, by comparing with the traditional publishing products and the status quo of digital publishing products, combining with the profound interpretation of the change of user needs, this paper puts forward the content of the innovation of digital publishing products, and puts forward the digital product description attribute model in particular, so as to provide reference for the innovation of digital publishing products. The sixth chapter is the research on the innovation of the digital publishing business model. With the aid of the mature business model innovation theory, the paper analyzes and compares the existing business models, and uses the game theory to put forward the design method, mode selection and implementation of the model innovation of the traditional publishing enterprise digital publishers. And take the new product digital books as an example, design and display the feasibility of the B2B e-commerce model. The seventh chapter of this article is the summary and policy recommendations of the full text. Through the overall research, the first suggestion that the government should stand under the basic principles of the market economy, give appropriate guidance and guarantee to the transformation and innovation of the traditional publishing enterprises. The relevant authorities of the government provide guidance and prophase support to the industry, and further suggest strengthening the construction and standardization of the basic industrial standards. Secondly, it is suggested that the inevitable trend of digital publishing be fully recognized by many traditional publishing enterprises, and that all possible preeminent market opportunities should be taken up, and the strategic construction of synergy and advantage positioning is put forward. In order to achieve the goal of consolidating and developing the core competitiveness.
【学位授予单位】：北京理工大学
【学位级别】：博士
【学位授予年份】：2015
【分类号】：G230.7-F

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