媒介融合背景下专业出版商业模式创新研究

发布时间：2018-05-31 03:27

本文选题：媒介融合 + 专业出版　；参考：《湘潭大学》2017年硕士论文

【摘要】：媒介融合时代改变了媒介市场的内部环境和整体格局,不同媒介之间的界限变得模糊,为数字化进程中的专业出版带来新的发展机遇与挑战,对专业出版商业模式的要素产生了深刻影响,并且推动了专业出版传统与新兴产业链的融合,促进了产业链的整合与治理,催生了带有深刻媒介融合烙印的全媒体出版,定制(知识服务)出版,互联网众筹出版等创新商业模式的出现。本文以媒介融合时代到来,专业出版发展势头强劲为,新的产业环境带来的新的商业模式创新要求为背景,分析了专业出版在数字化进程中产生的数据库模式,在线服务模式,广告模式等经典商业模式,及其在媒介融合背景下受到的影响,如产品的多元化,基础设施智能化,支付手段移动化等积极影响,以及内容良莠不齐,产业链分工混乱,用户体验不佳等的消极影响。同时,对媒介融合背景下的全媒体出版,定制出版,互联网众筹出版等创新模式进行了探讨分析,通过对人民军医出版社的全媒体出版的分析,阐述全媒体出版在专业出版领域的应用,通过对定制出版在我国的尝试,设想定制出版在我国专业出版,尤其是教材出版领域发展的未来,分析了专业出版的众筹优势,具体运作方式,以及专业出版通过众筹方式完成的出版活动。希望能为专业出版的商业模式创新带来些许启发。最后通过对专业商业模式要素的拆分和产业链环节关键点的提取,从规避媒介融合对专业出版商业模式创新的消极影响,实现积极影响,借助新兴商业模式带来的创新灵感出发,提出从产品创新,服务创新,行业平台建设与创新,用户体验创新等方面进行媒介融合背景下专业出版商业模式创新的具体路径。
[Abstract]:The era of media convergence has changed the internal environment and the overall pattern of the media market, and the boundary between different media has become blurred, which brings new opportunities and challenges to the development of professional publishing in the process of digitization. It has a profound influence on the elements of the professional publishing business model, and promotes the integration of the professional publishing tradition and the emerging industry chain, promotes the integration and governance of the industrial chain, and gives birth to the all-media publishing with the deep media integration mark. Customization (knowledge services) publishing, Internet crowdfunding publishing and other innovative business models. Based on the arrival of the era of media convergence and the strong development momentum of professional publishing, this paper analyzes the database model and online service model of professional publishing in the process of digitization, as well as the new business model innovation requirements brought by the new industrial environment. Classic business models, such as advertising models, and their impact in the context of media convergence, such as product diversification, intelligent infrastructure, mobile payment methods, mixed content, and a chaotic division of labour in the industrial chain, Negative effects of poor user experience. At the same time, the paper discusses and analyzes the innovative modes of all-media publishing, customized publishing, Internet crowdfunding publishing and so on under the background of media integration, and analyzes the all-media publishing of the people's military Medical Publishing House. This paper expounds the application of all-media publishing in the field of professional publishing, through the attempt of custom-made publishing in our country, conceive the future of the development of custom-made publishing in our country, especially in the field of textbook publishing, and analyses the advantages of crowdfunding of professional publishing. Specific operation mode, as well as professional publishing through crowdfunding way to complete the publishing activities. Hope to bring some inspiration for professional publishing business model innovation. Finally, through the separation of professional business model elements and the extraction of key points in the industrial chain, from the negative impact of media convergence on the innovation of professional publishing business model, the positive impact is realized. With the help of the innovation inspiration brought by the new business model, this paper puts forward the specific path of the innovation of professional publishing business model under the background of media integration from the aspects of product innovation, service innovation, industry platform construction and innovation, user experience innovation and so on.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G239.2-F

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