大众喜爱的出版社微信公众号特征分析及思考

发布时间：2018-06-02 21:43

  本文选题：出版社 + 微信公众号　； 参考：《出版广角》2017年04期

【摘要】：目前出版社微信公众号可谓"遍地开花",但影响力呈现明显两极分化。文章调查15家大众喜爱的出版社微信公众号的推送文章,从标题、内容、图片、字数等方面分析其特点和受欢迎的原因。结果发现,15家出版社微信公众号文章的标题和字数符合一般大众所喜爱的基本类型;原创文章居多,内容质量达标;图文结合,书影和实拍最多,满足读者的阅读需求。同时,文章为进一步提升出版社微信公众号质量提出一些思考。
[Abstract]:At present, the publishing house WeChat public name can be described as "blooming everywhere", but the impact of obvious polarization. This paper investigates the push articles of the public number of WeChat, a popular publishing house, and analyzes its characteristics and popular reasons from the aspects of title, content, picture, word count and so on. The results show that the titles and the number of words of the WeChat public number articles in 15 publishing houses are in line with the basic types that the general public like; the original articles are in the majority and the content quality is up to standard; the combination of the pictures and the text, the most books, the film and the actual shooting, meet the readers' reading needs. At the same time, the article to further improve the quality of the public number of WeChat Publishing House put forward some thoughts.
【作者单位】： 商务印书馆;
【分类号】：G230.7
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本文编号：1970305