数字出版市场中的智猪博弈分析——以技术创新为例

发布时间：2018-06-03 08:02

本文选题：数字出版 + 技术创新　；参考：《出版发行研究》2015年11期

【摘要】：智猪博弈是博弈论中非常重要的一个静态博弈模型,且被广泛应用于现实问题的分析,特别是在技术创新市场。出版业的数字化转型依赖于各种技术创新行为。本文分析了数字出版市场中的智猪博弈现象,大企业引领创新而小企业等待模仿创新。然而当大企业的创新动力由于成本、风险等问题降低时,要通过补贴行为鼓励大企业创新,这是解决因成本问题使"大猪"创新不积极的现实方案。同时如果市场上缺少大企业,创新行为也将变得不可预期,需要通过培养有潜质的小企业,使其变成大企业,再由大企业引领创新,这也更符合中国出版市场数字化转型的实际情况。
[Abstract]:Smart pig game is a very important static game model in game theory, and it is widely used in the analysis of practical problems, especially in the market of technological innovation. The digital transformation of the publishing industry depends on a variety of technological innovations. This paper analyzes the game phenomenon in digital publishing market. Large enterprises lead innovation while small enterprises wait for imitation innovation. However, when the innovation power of large enterprises is reduced due to the problems of cost and risk, it is necessary to encourage the innovation of large enterprises through subsidizing behavior, which is a practical solution to solve the problem of cost making "big pig" innovation not active. At the same time, if there is a lack of large enterprises in the market, innovation behavior will become unpredictable, and we need to develop small enterprises with the potential to turn them into large enterprises, and then lead innovation by large enterprises. This is more in line with the Chinese publishing market digital transformation of the actual situation.
【作者单位】：内蒙古大学文学与新闻传播学院;
【分类号】：G230.7-F

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