中美电子书价格现状与定价制度比较研究

发布时间：2018-06-10 13:20

本文选题：电子书 + 价格机制　；参考：《编辑之友》2015年04期

【摘要】：近年来,我国电子书市场在迅速发展的同时也出现了恶性价格竞争的现象,对电子书和纸质图书市场的发展产生了负面影响,而与此同时的美国电子书市场则实现了"双赢"。文章比较了中美电子书价格现状和定价制度,提出以立法形式将固定价格制度确立为我国电子书定价制度、基于印刷图书价格制订整体性图书定价方案、基于大数据技术制订最优化的电子书价格等建议,旨在促进我国付费电子书市场与纸质图书市场共赢发展。
[Abstract]:In recent years, with the rapid development of e-book market in our country, the phenomenon of vicious price competition also appears, which has a negative impact on the development of e-book and paper book market, and at the same time, the American e-book market has realized "win-win". This paper compares the current situation and pricing system of Chinese and American e-book prices, and proposes to establish the fixed price system as the e-book pricing system in China by way of legislation, and to formulate a holistic book pricing scheme based on the price of printed books. In order to promote the win-win development of the paid e-book market and the paper book market in China, the suggestions of optimizing e-book price based on big data technology are proposed.
【作者单位】：华南理工大学新闻与传播学院网络传播系;
【基金】：广东省新媒体与品牌传播创新应用重点实验室(2013WSYS0002)资助研究成果广东省哲学社会科学“十二五”规划2014年度学科共建项目'我国出版集团数字化转型中的商业模式创新研究(GD14XXW07)
【分类号】：G237.6-F

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