专业社群与医学科技期刊融合发展探索——《现代医药卫生》实践为例

发布时间：2018-06-20 03:58

本文选题：社交网络 + 专业社群体系　；参考：《中国科技期刊研究》2017年11期

【摘要】：【目的】探讨专业社群在医学科技期刊发展中的作用,促进传统期刊创新发展。【方法】基于微信、QQ等热门社交网络工具建立医学期刊专业社群,将传统医学期刊的内容资源、人才资源和品牌资源与专业社群相融合,通过打造微课堂、成果二次传播、在线选题与征文等创新模式探索科技期刊与专业社群的融合发展,并分析融合发展的效果。【结果】通过专业社群的应用,期刊更好地为庞大的读者、作者群体服务;通过专业社群体系与期刊的融合,期刊来稿量明显提升,选题策划、约稿等期刊重要活动范围更广、热度更高、针对性更强;编委、审稿专家办刊积极性更高;期刊学术信息传播能力和影响力显著提升。【结论】借助网络社群在传播、交互、资源积累方面的优势,有效提高医学科技期刊运营效率,进而提升期刊综合影响力,具有推广应用和开放共享价值。
[Abstract]:[objective] to explore the role of professional community in the development of medical sci-tech journals and promote the innovation and development of traditional journals. [methods] based on popular social network tools such as WeChat QQ, the professional community of medical journals was established, and the content resources of traditional medical journals were put forward. Talent resources and brand resources are integrated with professional communities, and the integration and development of sci-tech periodicals and professional communities are explored through the creation of micro-classrooms, secondary dissemination of achievements, online topics and articles, etc. Results: through the application of professional community, periodicals can better serve large readers and author groups, and through the integration of professional community system and periodicals, the periodical contributions will obviously increase, and the selected topics will be planned. The important activities of journals, such as manuscripts, are wider, hotter and more targeted; editorial committees and reviewers are more active in running journals; the ability and influence of academic information dissemination in periodicals are significantly improved. [conclusion] with the help of the online community, they are spreading and interacting. The advantages of resource accumulation can effectively improve the operational efficiency of medical sci-tech periodicals, and then enhance the comprehensive influence of periodicals, which has the value of popularization, application and open sharing.
【作者单位】：重庆市卫生信息中心《现代医药卫生》编辑部;重庆杏林苑科技有限公司;
【基金】：重庆市高校期刊研究会科研项目“学术期刊与‘微课堂’融合的运营体系构建”(CQXK2016-9)
【分类号】：G237.5

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