我国盗版童书的网络市场生存模式探析——基于群落建构过程的生态视角

发布时间：2018-06-21 15:31

本文选题：群落建构 + 网络市场　；参考：《出版科学》2017年05期

【摘要】：随着电商平台的快速发展,网络市场成为盗版图书泛滥的重灾之地。儿童阅读市场高歌猛进的同时,盗版童书更是在网络渠道中大肆猖獗。然而,只有了解和掌握其生存模式才能实现治理的针对性和有效性。本文基于群落建构过程的生态视角,分别从选择、漂变、成种、扩散四个基本过程,在与正版童书的比较中对网络市场盗版童书的生存模式进行分阶段的细致考察,为网络盗版治理提供新的思路。
[Abstract]:With the rapid development of ecommerce platform, the network market has become a major disaster for pirated books. Children's reading market is booming, pirated children's books are rampant in the Internet channel. However, only by understanding and mastering its survival mode can we realize the pertinence and effectiveness of governance. Based on the ecological perspective of the process of community construction, from the four basic processes of selection, drift, seed formation and diffusion, this paper makes a detailed study of the survival mode of pirated children's books in the network market in comparison with the original children's books. Network piracy for the governance of new ideas.
【作者单位】：渤海大学文学院;
【基金】：教育部人文社会科学研究青年基金项目“我国童书网络盗版市场的群落生态研究及盗版监控预警平台构建”(15YJC860011)的阶段性研究成果
【分类号】：G239.2

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