中国女性杂志广告中的现代女性身体模式研究

发布时间：2018-06-22 06:02

本文选题：中国女性杂志 + 女性身体模式　；参考：《新闻界》2015年05期

【摘要】：女性杂志作为女性与社会文化之间的中介物,其广告女性模特形象既反映社会文化对女性身体模式的认识,又反过来通过塑造理想的女性身体图像作用于女性的身体模式塑造过程。本文通过对三种12期252个中国时尚女性杂志广告模特的身体图像样本进行内容分析,通过西方女性模特与东亚女性模特的身体姿态的对比统计,发现虽然二者在身体模式的具体形式不同,但是女性在总体上倾向于身体性展示,女性的形象仍然是一个潜在的性对象。白人女性在美丽类型上更容易被看作性感类型,身体的总体展示和性感部分展示也多于东亚女性,这些不同来自于二者所处的文化系统对身体的模式认知有所不同。
[Abstract]:As an intermediary between women and social culture, women's magazines advertise female models as a reflection of social culture's understanding of women's body patterns. In turn, the image of the ideal female body is used in the process of shaping the female body pattern. Based on the content analysis of the body image samples of 252 Chinese fashion women magazine advertising models in three kinds of 12 issues, this paper compares the body posture of the western female models with the East Asian female models. It is found that although the specific forms of the two models are different, women tend to display their body sex on the whole, and the image of women is still a potential sexual object. White women are more likely to be regarded as sexy types in the beauty types, and the overall display and sexy part of the body are also more than that of the East Asian women. These differences are due to the different cultural systems in which they have different cognition of the body pattern.
【作者单位】：东北师范大学传媒科学学院;
【基金】：吉林省社会科学基金项目“网络传播视角下公众公平感的生成机制与策略研究”(2013B88) 东北师范大学哲学社会科学校内青年基金团队项目“文化公平观与完善公共文化服务体系建设研究”(12QN043) 教育部人文社会研究项目“植入式广告存在的问题及其预防、监管研究”(12YJA860031) 吉林省教育厅规划课题“从广告教育视角开展综合实践活动课程的研究”(JLSJY2012G105)
【分类号】：F713.8;G237.5

【共引文献】