我国出版业转制背景下图书编辑创新能力研究

发布时间：2018-06-23 08:56

本文选题：出版 + 编辑创新　；参考：《华东师范大学》2011年硕士论文

【摘要】：创新是出版业的生命,而编辑作为出版业的核心生产力,肩负着创新的使命。随着我国出版业改革的进行,出版业焕发活力的同时也出现转制过程中的阵痛。编辑工作者的身份、职能、综合素质要求等都发生变化,在这个大背景下我国图书出版编辑创新现状和发展方向如何,是本文所研究的问题。本文结合出版业转制和数字出版背景,设计调查问卷和进行访谈,就编辑创新体系的各个环节对业内编辑工作者和出版管理者进行调查和分析,了解到编辑创新能力的发挥是一个体系,不仅需要编辑主体具备创新素质,而且需要出版业外部环境、内部管理等各方面的协调配合。本文还增加了对比研究,对民营出版的有效经验进行了总结,其出版运行机制、品牌运作意识、市场意识以及客户服务理念等都值得传统出版业借鉴。另外全球出版业都面临数字出版的大背景,数字出版已成为未来出版业的发展趋势。编辑需要打造立体创新思维,积极应对数字浪潮的冲击。
[Abstract]:Innovation is the life of the publishing industry, and editors, as the core productive forces of the publishing industry, shoulder the mission of innovation. With the reform of the publishing industry in our country, the publishing industry is enlivening, and at the same time, there are some pains in the process of transformation. The status, functions and comprehensive quality requirements of editors have all changed. Under this background, what is the status quo and development direction of book publishing editors' innovation in our country is the problem studied in this paper. Based on the background of publishing industry transformation and digital publishing, this paper designs questionnaires and interviews to investigate and analyze the editors and publishing managers in the editorial innovation system. It is understood that the exertion of editors' innovation ability is a system, which not only requires the editors to have innovative qualities, but also needs the coordination of the external environment and internal management of the publishing industry. This article also increases the contrast research, has carried on the summary to the private publishing effective experience, its publishing operation mechanism, the brand operation consciousness, the market consciousness as well as the customer service idea and so on, all are worthy of the traditional publishing industry to draw lessons from. In addition, the global publishing industry is facing the background of digital publishing, digital publishing has become the development trend of the future publishing industry. Editors need to create three-dimensional innovative thinking and actively respond to the impact of the digital wave.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G238

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